Email Services
Table of contents How Email Marketing Evolved 2024 Email Marketing Trends: What’s in Store for Us #1. AI and Machine Learning for Email Marketing Automation #2. Interactive Elements in Emails for Better User Experience #3. Super Email Campaign Personalization for Better Conversions #4. Respect of User Data Privacy Closing Thoughts According to Statista, there were about 55 million email users worldwide in 1997; by 2026, that number is expected to raise to 4.73 billion. This startling increase highlights how popular email is in our globally connected world. How Email Marketing Evolved An exciting electronic mail entered our lives in the 1990s. We were so enthralled with the idea of reaching someone on the other end of the earth within minutes! Since then email has evolved from a channel of personal communication to an effective marketing tool. Email brought new opportunities to brands and became an integral part of many business
Did you know that email marketing automation has become an essential feature in 2023? By utilizing different automation tools, marketing professionals can streamline processes, collect and analyze user data, send the right messages at the right time, and ultimately maximize their email campaign effectiveness. In this article, we’ll explore the advantages of automated email systems and how they work. What Is Email Marketing Automation? In today’s environment, consumers have more options than ever for interaction with brands, omnichannel marketing dominates the landscape. Therefore, companies that don’t use automatic tools in place will fall behind, as customers will prefer the businesses that do. Automation drives email marketing in this decade, simply because it is a powerful way to streamline work tasks, freeing up valuable time previously spent on compiling email lists, creating generic messages, and manually scheduling events. This ability to automate routine tasks and use data-driven insights in email marketing
UPDATES: December 26, 2023: The Department of Defense published for comment a proposed rule for the Cybersecurity Maturity Model Certification (CMMC) 2.0 program. December 7, 2022: DMARC and other specs dropped from CMMC 1.0 have been sent to NIST to be included in future revisions of NIST SP 800-171, which CMMC is based upon. For more recent updates, you can visit the Department of Defense Chief Information Officer webpage. The following was published September 20, 2021. The Cybersecurity Maturity Model Certification (CMMC) is a cybersecurity framework being developed by the Department of Defense (DoD) to protect defense contractors from cyber threats. CMMC measures cybersecurity maturity with five levels consisting of security controls, practices and continual improvement to stop the theft of intellectual property, proprietary information and credentials that threaten economic and national security. When an organization sets out to achieve a particular CMMC level, it must also meet the preceding
Microsoft’s email services are among the most challenging for email marketers, as I can see again and again in our email deliverability audits. Outlook, Hotmail, and the business-focused Microsoft 365 use the same spam filters, meaning that if your newsletters are blocked by one, they will also be blocked by the other two. Why Are My Emails Getting Blocked? Blocked or lost emails typically result from these three issues: Missing authentication Getting your emails authenticated is crucial. Incomplete or incorrect authentication can lead to emails being marked as spam or rejected by email servers. This involves setting up records like SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance) in your domain’s DNS settings. Try this easy way to check whether your authentication is working correctly. All you need is a Gmail account. Learn more here. Proper authentication helps in verifying that the
If you’re looking for an email marketing platform, Mailchimp might seem like a safe choice. After all, it’s been around for more than two decades(!). And during this period, many businesses have gotten a head-start with their email marketing on Mailchimp’s free plan. But sometimes, the tried-and-tested option isn’t necessarily the best one. Especially as newer email platforms like Flodesk (founded in 2018) spring up, boasting more modern-looking interfaces and features to meet modern needs — including selling digital products. Flodesk has also gotten rave reviews for its form and email designs, which are simply stunning. In this Flodesk vs Mailchimp comparison post, I’ll evaluate how both platforms stack up in terms of their ease of use, signup forms, automation capabilities, and other common email marketing considerations. Which email platform is our winner? And more importantly, which one is right for you? Keep reading to find out! Flodesk vs Mailchimp:
As the technologies advance, robots are increasingly penetrating various areas of our lives. They are already helping people in engineering, building, education, medicine, agriculture, etc. And now brands can benefit from AI email marketing to better communicate with their prospects. Artificial Intelligence (AI) refers to the simulation of human intelligence in machines that are programmed to think and learn like humans. The goal of AI is to develop systems that can perform tasks that would typically require human intelligence, such as visual perception, speech recognition, decision-making, and language translation. AI encompasses a wide range of techniques and approaches, including machine learning, natural language processing, computer vision, and expert systems. Machine learning, a subset of AI, involves training algorithms with large datasets to enable them to recognize patterns, make predictions, and improve their performance over time. Machine learning is already utilized by a number of email spam filters to recognize junk
As a marketer, you might have had discussions among colleagues suggesting that email marketing has become irrelevant nowadays. But this assumption is no more than a meaningless concern of numerous marketing teams. All the latest statistical reports confirm that people still actively open, read, and interact with emails daily, this fact is simply impossible to ignore and neglect its prospects for your business. Email marketing retains its significance, despite the evolution of various digital marketing channels, simply because it is a direct, personalized, and precisely targeted way to customers. Encouraging you to operate this powerful tool, successfully engage the audience, drive conversions, and build lasting relationships, we created this article, where you’ll know the main b2b email marketing statistics and useful data. Email Marketing Effectiveness Statistics 1. As internet accessibility grows, the global number of received and sent emails annually has consistently risen since 2017. In 2022, an estimated 333
Choosing the right email tool is a difficult decision when you’re starting out. You want something affordable but that can grow with your brand and vision—trust me, it’s a lot of tedious work migrating from one platform to another when you’ve already got an established list. I get asked a lot about what email marketing platform is the best for bloggers and creators. I’ve been running my email list for almost 10 years, so it’s a long time since I’ve been “just starting” and there’s a wealth of new tools available now that weren’t when I was getting started. There are platforms for pretty much every occasion, some that are all-singing, all-dancing, and some that take things back to basics. I currently use ConvertKit, but I’ve noticed a lot of talk about Flodesk recently—a few of my creator friends swear by its simple interface and its visual appeal—so let’s unpick
Recent discussions in the email security ecosystem have highlighted a security loophole concerning Google’s handling of emails sent to a Google Group. This issue arises particularly when the emails come from a domain with a DMARC policy set to p=quarantine or p=reject. Google Groups functions similarly to a mailing list. When a group address receives an email, Google forwards a copy to each group member, retaining the original From: header. This From: header is crucial, as it’s what recipient systems use to determine which domain to check against for DMARC compliance. In essence, when Google forwards these emails, it’s as if Google is spoofing the domain being forwarded. This becomes problematic with domains like AOL or Yahoo, where the receiving system will reject the email, recognizing that Google isn’t authorized to send on their behalf. How scammers exploit Google Groups’ email forwarding Domain Acquisition: Scammers start by acquiring a new
Having a large email list often means accumulating diverse individuals with different interests. That’s why segmentation is vital as it allows you to target specific recipients interested in particular email content. Personalized emails must have tailored content that is relevant to the unique preferences of each subscriber. There is a multitude of creative methods of segmenting your email list and crafting unique and impactful campaigns that engage leads and customers. Whether it’s based on geographical location, content preferences, or industry specifics, there are many different approaches to segmentation. Gathering more recipient information opens up more opportunities to customize your emails, ensuring they resonate perfectly with your audience. Benefits of email list segmentation: · Campaign results optimization and better overall performance · Improved deliverability, reducing the likelihood of being marked as spam · Reducing unsubscribe rates ·