Top Deliverability’s Blog
EmailToolTester: 10 Essential Email Marketing KPIs to be Tracking
EmailToolTester just published another interesting story:
You’ve set up your latest campaign, and you’re chuffed with yourself. But what next? After you’ve finished your celebratory dance, it’s time to run the numbers. We’re talking email marketing KPIs (Key Performance Indicators)—a.k.a. the little nuggets of data that can provide powerful insights into the effectiveness of your email strategy. Think of KPIs as your trusty compass that provide you with the information you need to gauge the success of your emails and make better decisions moving forward. When you track the right numbers you’re able to understand what’s working and what’s not and you’ll be able to answer questions like: Do people like it when I add emojis to the subject line? Am I making the message of my emails clear enough? Are my emails contributing to my business in any way? …And many, many more. From how many people hit the dreaded unsubscribe button to how much
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