EmailToolTester: Email Segmentation: How to really resonate with your contacts!

EmailToolTester just shared a new interesting article:

I used to think email marketing was all about building an email list and writing engaging marketing emails. Over the years, I’ve come to learn that creating successful email marketing campaigns also requires sending emails that resonate with my audience – ideally with every single one of my contacts! But how can we do that at scale? Enter email segmentation. To really resonate with your contacts, you need to segment your list into different groups and then send each group emails that are tailored to meet the specific interests and needs of the people in the group. Email segmentation was reported by HubSpot to be the most effective email marketing strategy. And in one study from Optimove they found that segmentation lead to a 33% increase in customer lifetime value. Unfortunately, people often find email segmentation complex and don’t bother to use it, even though they know it would improve

More here: Email Segmentation: How to really resonate with your contacts!

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