Spam Resource
Hey, Klaviyo users? Looking to learn more about email deliverability and how to maximize your chances of inbox success when sending emails from Klaviyo? Then you’ll want to join this upcoming LIVE webinar! This Thursday, January 19th at 10:00 US central time, Klaviyo’s Tonya Gordon and I will be presenting INTRO TO EMAIL DELIVERABILITY, where we’ll touch on:The basics of email deliverability, including the difference between delivery & deliverability;Best practices & how they differ by vertical;The KPIs you should be monitoring & tools to help you identify deliverability issues;Maximizing deliverability success with Klaviyo & Kickbox;How to boost deliverability by improving email hygiene;This will be an easy and informal session and we’ll save plenty of time for your questions.Click here to register for the “INTRO TO EMAIL DELIVERABILITY” webinar.If you’ve been reading my blog for years, don’t use Klaviyo, and already know a thing or to about email marketing best practices, then
The weekend is almost here. Might it be time to become….lazy? David Byrne can relate.
Time for a quick recap! People ask me about this a lot — how does one deal with ghost clicks or bot clicks in Salesforce Pardot (aka “Marketing Cloud Account Engagement”)? These unwanted clicks come from multiple sources, but primarily from email and network security devices and services meant to scan inbound email messages at companies and mailbox providers, looking for malicious links. What can happen is that they can inflate your click rate (an email to 500 people suddenly has 10,000 clicks logged) and besides making your stats wonky, they can interfere with engagement tracking and occasionally unsubscribe recipients accidentally.I’ve had this list of link kicking around for a while now, and I thought it would be good to share it here. Without further ado, here’s my Pardot Bot Click / Bot Prevention reading list:First, learn about “Metrics Guard.”Next, read about “Automatically filtered activity in a Pardot emails.”Then check
I stumbled across this one in one of the newsletters I read, and thought it would be nice to share here. Sarah Papadopoulou, Senior Deliverability Manager at Moosend and Sitecore, is Project Owner of CheckMyLink Greece, a new site meant to help you check and understand “if a website or link is a scam, phishing or legit.” Click on through to CheckMyLink to check it out.
I finally broke down and did it. I set myself up as my own mailbox provider. I’ve got some of my inbound mail (I’ve got multiple addresses and domains) pointed at my new infrastructure and I’ve had lots of fun these past few weeks getting back into the role of postmaster.Why did I do it? All of the talk about Google potentially letting political senders bypass Gmail spam filters started to annoy me, first of all. And beyond my political concerns, Gmail allows a lot of mail through to my spam folder that I wish they would just block outright. So, with my own server, I can block whatever domains and IPs I want.I also wanted to bust the myth that hobbyist and small volume mail servers are effectively locked out of Gmail. I know from experience that it’s not true, and I wanted to have a server or service I
I can’t wait….for the weekend! Here’s Nu Shooz, from 1986. Hey fellow graphic nerds, doesn’t this video just scream Quantel Paintbox/Quantel Harry? Doesn’t hurt that the tune is very much a catchy one, either. Enjoy.
You fully prepared for the holiday season, and you’ve survived, and hopefully, thrived! Where does that leave us in January? I think it’s a great time to review marketing strategy and technical settings — allowing us to answer the question: What can and should you be doing now to position yourself for future deliverability success?Allow me to offer up five quick tips.Review your dedicated IP address strategy. Do you have enough IP addresses to support your desired max daily email volume? I recommend sending no more than 2 million messages per day from a single IP address. Now’s a good time to warm up additional IPs, if needed.Review your domain segmentation choices. Got enough mail to separate the mail streams by domain or subdomain? Transactional versus marketing? Brand X versus brand Y? If you send enough email volume per stream to be able to separate it out, now is a
It’s always tough to know what to write about when it comes to forecasting the future. This time around I decided to look at it through the lens of, what new challenges came to the fore in 2022, and thus are likely to continue to be challenging in 2023? And that led me to compile: Deliverability in 2023: Looking Back, Looking Forward, as published over on the Kickbox blog. Enjoy!
Thank you, dear readers! Another year is done. Spam Resource received more than 684,000 views in 2022, and I appreciate each and every one of them. Let’s take a walk down memory lane and see what were the most popular posts from 2022, shall we?Here are the top five things posted to Spam Resource in 2022, ranked by views.Number five: A tie! Two Apple MPP-related posts ranked very similarly: Apple MPP Opens: Spam Resource Data and Let’s track Apple MPP opensApple MPP was introduced in the latter half of 2021, and it took a while both for the technology to be disseminated across the Apple user base and for marketers to get hip to what was happening. How MPP affected open tracking and specifically, what marketers should be doing about it. Thus, 2022 was truly “the year of MPP” and I’m glad to have helped educate folks and share what I’ve learned
Breaking news! Popular open-source spam filter SpamAssassin version 4.0.0 was just released. Find more information in the release notes here.Kevin A. McGrail, Chair Emeritus, Apache SpamAssassin, had this to say about the new version: “The efficacy is much higher, better support for different types of RBLs, DMARC scoring, etc.” Sounds like it’s worth checking out! I know I’ll be testing it shortly.[ H/T: Nicola Selenu ]