top 5
Thank you, dear readers! Another year is done. Spam Resource received more than 684,000 views in 2022, and I appreciate each and every one of them. Let’s take a walk down memory lane and see what were the most popular posts from 2022, shall we?Here are the top five things posted to Spam Resource in 2022, ranked by views.Number five: A tie! Two Apple MPP-related posts ranked very similarly: Apple MPP Opens: Spam Resource Data and Let’s track Apple MPP opensApple MPP was introduced in the latter half of 2021, and it took a while both for the technology to be disseminated across the Apple user base and for marketers to get hip to what was happening. How MPP affected open tracking and specifically, what marketers should be doing about it. Thus, 2022 was truly “the year of MPP” and I’m glad to have helped educate folks and share what I’ve learned
Hey, FINALLY! The year 2021 is but a memory. Am I the only one who feels like last year had been about five years long? The only thing that felt longer was the year 2020 — wasn’t that about ten years long? When everything went sideways, I was already working from home, but I sure miss laptop camping at Starbucks, eating indoors at fancy steakhouses in downtown Chicago and traveling for work. Travel notwithstanding, work was a constant throughout 2021. Email is growing, not dying, and deliverability as a practice is thriving. I, myself, made my own career change during this time, but still staying in the realm of deliverability consulting and deliverability-focused product management.Anyway, enough about me. As I do at the end of every year, it is time to share what the most popular posts were on Spam Resource over the past year. Without further ado, here are…
It’s pumpkin spice season! Can you feel the chill in the air? Me, neither — today’s projected high temperature is 77 degrees (F) here in my adopted hometown of Chicago. Nonetheless, now is when savvy email marketers should be preparing for deliverability success ahead of the upcoming holiday season. The fourth quarter of the year is a big one for email senders, especially retailers. Success involves planning, and planning starts now. (Or a month ago, if you’re really ahead of the game.)
