2022

Thank you, dear readers! Another year is done. Spam Resource received more than 684,000 views in 2022, and I appreciate each and every one of them. Let’s take a walk down memory lane and see what were the most popular posts from 2022, shall we?Here are the top five things posted to Spam Resource in 2022, ranked by views.Number five: A tie! Two Apple MPP-related posts ranked very similarly: Apple MPP Opens: Spam Resource Data and Let’s track Apple MPP opensApple MPP was introduced in the latter half of 2021, and it took a while both for the technology to be disseminated across the Apple user base and for marketers to get hip to what was happening. How MPP affected open tracking and specifically, what marketers should be doing about it. Thus, 2022 was truly “the year of MPP” and I’m glad to have helped educate folks and share what I’ve learned

A 2022 summary of MailUp, including new releases of the platform, insights, statistics and the achievement of twenty years of activity. As is our year-end custom, let’s rewind and take a look at the the highlights and report on the statistics and trends of this 2022. This time, however, our traditional end-of-year summary is even more important. Founded in 2002 in Cremona, this year MailUp celebrates twenty years of activity and market presence. So, this year, let’s take a look at the balance sheet of our twenty years and our evolution.  2022 Email Marketing statistics (and more) We begin the 2022 report with a comprehensive look at the degree to which our customers have adopted the email and SMS channel.In 2022 (from January to December 1, 2022), all MailUp platforms sent overall: 23.5 billion emails 125 million SMS messages 222 million emails sent for Black Friday (+38.5% compared to summer