mailbox provider
What do you do when you’re a newsletter publisher or marketing manager sending emails to your list and you run into deliverability trouble through no fault of your own? How do you even know? It’s a tricky and sticky situation and I’ve seen it happen more than once lately, and across more than one email service provider (ESP). The assumption, most of the time, is that if a mailbox provider — say, Gmail, decides to put your mail in the spam folder, that it’s a reflection of the quality of your mail — not a reflection of the provider or any issue the provider might be having. Ninety-seven percent of the time, it’s all about the (sending) client, not the sending platform. But sometimes it is actually a problem related to the sending platform. And that’s not an easy thing to measure. But it’s a good thing to ask your
I finally broke down and did it. I set myself up as my own mailbox provider. I’ve got some of my inbound mail (I’ve got multiple addresses and domains) pointed at my new infrastructure and I’ve had lots of fun these past few weeks getting back into the role of postmaster.Why did I do it? All of the talk about Google potentially letting political senders bypass Gmail spam filters started to annoy me, first of all. And beyond my political concerns, Gmail allows a lot of mail through to my spam folder that I wish they would just block outright. So, with my own server, I can block whatever domains and IPs I want.I also wanted to bust the myth that hobbyist and small volume mail servers are effectively locked out of Gmail. I know from experience that it’s not true, and I wanted to have a server or service I