customer lifecycle marketing
Emarsys: What Is Personalized Marketing? Strategy, Examples & Trends
Personalized marketing (or one-to-one marketing) can be defined in a number of ways, but at the most basic level, it can be explained as follows:…
Emarsys: Building the Perfect Customer Lifecycle Email That Drives Conversions
Everything in life has a lifecycle – a beginning, a middle, and an end. The same can be said for the way your customers experience…
Emarsys: How to Implement Incentive Strategies Across the Customer Lifecycle
This article is part of the Performance Series. You can watch the other webinars from Q1 on the webinars page, here. Discounts are one of…
Emarsys: Customer Lifecycle Journey Mapping: 5 Steps To Follow
It can be challenging to identify your customers’ needs throughout their journey with your brand. However, it’s critical to support your customer through this journey…
