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A virtual phone number makes it easier for small businesses to connect with their customers. With a business phone number, you can provide a personal and accessible customer service that leads to loyalty. The right virtual business phone number can also help you increase flexible working options, save money, connect to other business tools, and even scale your business. Here’s everything you need to know about virtual phone numbers and choosing the right one for your small business. What is a virtual phone number? A virtual phone number is a telephone number that is linked to a virtual phone system. Types of virtual phone numbers Toll-free numbers Small businesses can get a toll-free number with the right service provider. Toll-free numbers are identified by three-digit codes like (888) or (800). They’re the most accessible option as your callers won’t pay any calling fees. Vanity numbers A vanity number is a
Tired of having your WordPress emails land in the spam folder? Or worse, not deliver at all? It’s about time you made the switch from WordPress’ default mailer to a dedicated SMTP server like Brevo (formerly Sendinblue) and improve your email deliverability from your WordPress site. Luckily, there are lots of WordPress SMTP plugins that let you configure WordPress SMTP settings without touching a single line of code. Simple mail transfer protocol (SMTP) is how emails are sent from one person to another. This protocol relies on authentication checks to get your email past a receiving party’s email service provider’s (think Gmail, Yahoo.) spam checks and into the inbox. At Brevo we’ve developed a custom WordPress email plugin that enables SMTP for transactional emails. It only takes one simple click to automatically override WordPress’ default PHP mail function, wp_mail(). But for once, we’re not here to talk about our own
There’s nothing worse than spending hours on an email campaign only for it to land in junk mail. Increasing spam protection means sending an email today is more complicated than entering contact addresses and hitting send. This guide will help you understand what affects email deliverability and teach you how to improve it immediately and in the long run. Email deliverability: FAQ What is email deliverability? Email deliverability is the ability to successfully deliver emails to your contact’s inbox. If your email is filtered as spam by the email provider or doesn’t land at all (hard bounce) then your email deliverability failed. Note: This is not to be confused with email delivery which refers to whether or not an email is received by a recipient’s email service provider (ESP), regardless of what folder (spam, inbox, social etc). Why is email deliverability so important? Keeping your emails out of spam and
Learn about booking online apps and how they can help you reach customers and grow your business. Booking online apps are a great way to streamline scheduling and boost customer satisfaction. Without a business booking app, you might face problems like repeated no-shows, double bookings, and back-and-forth email chains. That’s where an appointment booking tool can come in handy. These tools help automate the process and simplify how customers book meetings. Want to learn more? In this article, we’ll introduce you to booking online apps and show you how to create an online booking system with Brevo Meetings. What are booking online apps?Key benefits of booking online appsThe 4 best booking online appsMeetings: how to use Brevo’s booking online app What are booking online apps? A booking online app, or appointment scheduling software, is a tool that helps businesses better manage incoming appointment requests. Booking online apps let you create
You need to book appointments with clients, and clients need to know how to book appointments with you. You can do this with a lot of back-and-forth communication, or you can do it immediately and from both sides with a dedicated scheduling platform. We’ll walk you through different booking methods, and show you how a dedicated meeting platform can save you and your clients time. You’ll never have to send another “What time works for you?” again. How to book an appointment: different methods Traditional methods Phone call. Scheduling an appointment over the phone is direct and efficient. It gives you the chance to ask questions, which helps you determine when to meet, and for how long. Make sure to write down the date and time and confirm it before you end your call since you can’t reference your call once it’s done. Keep a note of your appointment in
ChatGPT is a game changer for marketers short on time. This guide goes deep into ChatGPT meta to show you how to construct prompts that generate quality, original content for any marketing use case. ChatGPT updates: What’s new ChatGPT 4 is out now. It’s available in beta for ChatGPT Plus subscribers. ChatGPT 4 will soon be multimodal, which means it’ll be able to generate images and videos as well as text output. Plugins are now supported. Many third-party apps have already introduced end-to-end task automation through AI agents, which can browse the internet on their own, leaving marketers free to focus on other tasks. Read on to learn how you as a marketing expert can use all these new features and ChatGPT-powered tools to boost your productivity. What is ChatGPT? ChatGPT is a large language model (LLM) trained by OpenAI. It uses GPT (Generative Pre-trained Transformer) architecture, a type of
More customers are reaching out to businesses on their phones, looking for interaction every time of day. The WhatsApp auto-reply feature allows you to set up automatic replies on WhatsApp so that your customers are taken care of, even when you’re not there. Automated replies create a positive customer experience and build your credibility as a business. You also won’t have to manually respond to every message… Pretty amazing! What is the WhatsApp Business autoreply feature? The WhatsApp Business auto-reply feature allows you to set up pre-made, automated replies and messages for your customers. They send automatically on WhatsApp for those moments when you can’t respond. The feature’s available to WhatsApp Business accounts. Not sure you have one? Here’s how to create a WhatsApp Business account. People today are more comfortable reaching out to businesses via text. 9/10 consumers say texts are their preferred method of communication, and more people
Birthdays are always special…even if it means we’re getting older? Okay, debatable. But it sure is special when someone takes the time to wish us a happy one! As a business and especially in ecommerce, sending a happy birthday email to your customers is a fantastic way to increase loyalty and rake in some serious sales. Because here’s the thing: we’re much more likely to splash and treat ourselves when it’s our birthday. You can capitalize on this heightened desire to purchase by offering a birthday discount, free delivery, or another incentive. This article will walk you through: How birthday emails workHow to design a birthday email templateHow to write birthday email copy that convertsHow to set up automated birthday email workflows with Brevo (ex Sendinblue) How birthday emails work What is a birthday email? A birthday email is an automated marketing email sent on a customer’s birthday. The message
The all-new, interactive email marketing course from Brevo Academy is live! The popular email marketing program by Brevo Academy has been updated to meet the latest marketing trends — along with a brand new design. Email marketing is an essential tool for many businesses. It allows for direct and personalized communication with your contacts without a significant upfront investment. In the face of the rise of social networks, email remains an effective and profitable solution for increasing the visibility of your brand and sharing important information with your customers. But to succeed, you need to know the right techniques and the most effective marketing strategies. The newly launched email marketing course is available on Brevo Academy today at no cost. It’s 100% free. This training program is fun and uniquely engaging. It covers core email marketing skills through interactive modules and practical tutorials on the Brevo marketing platform, as told
A company name is more than just a label. It represents an identity, values, and purpose. For that reason, renaming a company takes thoughtful consideration. It requires investment, commitment, determination, and often a leap of faith. So why go through it? Sometimes, it’s a necessary step to evolve and grow as a business. For us, it marks the start of an exciting new phase. In this article, we’ll share our journey from Sendinblue to Brevo — why we did it, what it means, and what’s next. The decision to rename: We outgrew Sendinblue Renaming after a decade of operation is quite rare. There could be any number of reasons why companies rename — a change of ownership, or maybe because the name no longer stands out in a competitive landscape. In our case, it was to express a major business evolution: our product simply outgrew our name. Sendinblue started as