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There’s a lot of buzz around AI right now. The emergence of generative AI means unparalleled opportunities for businesses to build more effective campaigns and earn a higher return on investment. As such, adoption is growing at an unprecedented rate. In 2019, the American Marketing Association reported a 27% increase in AI usage from 18 months prior. Next, in 2023, we saw ChatGPT gain 100 million users in the first two months after its release. As the numbers show, businesses are eager to use it. The question is, how can marketing teams harness AI effectively and efficiently as it continues to evolve? Read on for AI use cases & best practices, and a preview of what’s coming up in our webinar, “Revolutionizing Marketing – Harnessing the Power of AI”. How will AI benefit marketing? Machine learning is not a new tool for businesses. But new ways of using AI together
A company name is more than just a label. It represents an identity, values, and purpose. For that reason, renaming a company takes thoughtful consideration. It requires investment, commitment, determination, and often a leap of faith. So why go through it? Sometimes, it’s a necessary step to evolve and grow as a business. For us, it marks the start of an exciting new phase. In this article, we’ll share our journey from Sendinblue to Brevo — why we did it, what it means, and what’s next. The decision to rename: We outgrew Sendinblue Renaming after a decade of operation is quite rare. There could be any number of reasons why companies rename — a change of ownership, or maybe because the name no longer stands out in a competitive landscape. In our case, it was to express a major business evolution: our product simply outgrew our name. Sendinblue started as
The biggest sales season of the year is upon us! While we tend think of Black Friday in terms of B2C, it doesn’t end there. In fact, it’s also a great time for B2B software deals—ones your small business can benefit from. Now’s your chance to invest in a whole a new software stack at heavily discounted prices. Don’t miss out on this opportunity. So, where are all these great deals at? Look no further. We’ve compiled a list of top SaaS tools offering discounts this November. Check them out and grab yourself a bargain. 2021 Black Friday SaaS Deals 1. Sendinblue Sendinblue is a complete all-in-one marketing software for businesses. Reach more customers and take your marketing to the next level with email, SMS, chat, CRM, marketing automation, and landing pages. Unlike most ESPs, Sendinblue lets you store an unlimited number of contacts so you can grow your email…