Top Deliverability’s Blog
Sendingblue: From Sendinblue to Brevo: Introducing our new name & brand
- May 4, 2023
- Posted by: Top Deliverability
- Category: ESPs Industry News Sendinblue
Sendingblue just shared a new insightful post:
A company name is more than just a label. It represents an identity, values, and purpose. For that reason, renaming a company takes thoughtful consideration. It requires investment, commitment, determination, and often a leap of faith. So why go through it? Sometimes, it’s a necessary step to evolve and grow as a business. For us, it marks the start of an exciting new phase. In this article, we’ll share our journey from Sendinblue to Brevo — why we did it, what it means, and what’s next. The decision to rename: We outgrew Sendinblue Renaming after a decade of operation is quite rare. There could be any number of reasons why companies rename — a change of ownership, or maybe because the name no longer stands out in a competitive landscape. In our case, it was to express a major business evolution: our product simply outgrew our name. Sendinblue started as
Read the original here: From Sendinblue to Brevo: Introducing our new name & brand
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