Top Deliverability’s Blog
Sendingblue: How WhatsApp Business API Pricing Works
- July 27, 2022
- Posted by: Top Deliverability
- Category: ESPs Industry News Sendinblue
Sendingblue just posted a new interesting story:
If you’ve decided to do WhatsApp marketing, it’s important to know how WhatsApp API pricing works for budgeting and planning. As you know, WhatsApp Campaigns, the marketing functionality for businesses that want to grow using the messaging app, is available through the WhatsApp Business API. You need to sign up for a WhatsApp partner or Business Solution Provider (BSP) to access it. Different providers charge differently, but generally you pay to play. Sometimes the price is tied to using the rest of the BSP’s platform such as CRM. So let’s explore the WhatsApp Business API Pricing and the various pricing plans you can expect. Does WhatsApp Cost Money? Of course your most pressing question is, will WhatsApp charge you money? First, there are two WhatsApp for business options. One is the free app and the other is the API. The superior features and scalability are the main difference between the
Continued here: How WhatsApp Business API Pricing Works
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- Term: Application Programming Interface (API)
- Term: Messaging, Malware and Mobile Anti-Abuse Working Group (M3AAWG)
- Term: Email Service Provider (ESP)
- Term: SpamAssassin
- Term: Simple Mail Transfer Protocol (SMTP)
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- Term: Extended Simple Mail Transfer Protocol (ESMTP)
- Term: Domain Name System (DNS)
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