Sendingblue: How to Use Emojis in Email to Boost Open and Click Rates

Sendingblue just issued a interesting story:

Delivering regular email newsletters that attract opens and clicks, build your brand personality, and develop relationships with your customers? It’s a lot to ask. Luckily there’s a deceptively simple tool to help make your email marketing more effective. Emojis. Copywriter and tone of voice expert Katherine Wildman says emojis are “a quick way to engage prospects and make your brand seem friendly.” But not only will they elevate your brand’s tone of voice, they will get more eyes on your newsletter content.  “I recently started using emojis in my email marketing subject lines and open rates doubled,” says Pam Perry, PR and brand strategist.  If you’re new to email marketing, head over to our email marketing guide to get you started. Or, read on for the lowdown on email emoji best practices to score more opens and clicks.  Emojis in email best practice: Dos Before you add emojis to your

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