seasonal marketing
Black Friday is when the holiday insanity truly begins. But with that shopping frenzy comes an incredible opportunity for your small business to drum up a lot of holiday sales. In fact, in 2021, people spent a record $886.7 billion on Black Friday, up over 14 percent compared to 2020! To take advantage of one of the biggest shopping holidays of the year, you want to plan your Black Friday email campaign ahead of time, and rather than wait for the day to arrive, you should start sending emails early. Once your customers know to expect your email on Black Friday, you can use your next email to present a unique offer, and then make sure the best deals go to your best customers. We’ll show you how. Read on for our tips to make this your most successful Black Friday email campaign yet, along with templates and real-life examples
The holiday season is a crucial time for fundraising because 31% of annual giving happens in December, but it’s also a time when your audience is most overwhelmed by sales and nonprofit messaging. And while everyone else is planning their holiday meals and gift-buying strategies, you’re looking at your accounts and wondering if you’re going to have enough money and resources to keep the doors open next year. To make sure you have enough, you need to find a way to connect with potential donors quickly and inspire them to make their donations now — instead of waiting until the end of the year. You can do that by leveraging Thanksgiving and Giving Tuesday. Thanksgiving is the perfect time for gratitude messaging — people are in a giving mind-frame, and you can incorporate the Giving Tuesday program into your campaign. Elements of a great Thanksgiving appeals message To craft an
Thanksgiving is not only a time to spend with family and friends being grateful for what you have, but it’s also the unofficial kickoff to the holiday shopping season. It’s currently estimated that approximately 158.3 million people will shop online this Thanksgiving weekend. As a small business owner, you don’t want to miss out on what is arguably the biggest shopping weekend of the year. Capture this audience early and get them ready to log on to your store with these Thanksgiving marketing ideas. 10 Thanksgiving marketing ideas to promote your store Large retail chains with robust marketing budgets offer and promote Thanksgiving discounts. And, while it may seem intimidating, you can compete with large businesses. Running your own Thanksgiving promotion can offer a local alternative to a big box store for holiday shopping. Online marketing through email, social media, and paid ads, can help you get the word out.
With more than 50 percent of Americans reporting that they shop small on Small Business Saturday, you want to make sure your small business doesn’t miss out! We’re here to help you take advantage of that spending with some proven Small Business Saturday ideas. The fact is — We love small businesses. In fact, it’s our mission to help small businesses to do more, and grow more, with our tools and guidance. What is Small Business Saturday? The idea for this special day is to encourage people to shop small during the post-Thanksgiving weekend and support their local economies. It has become a holiday shopping tradition dedicated to supporting all kinds of businesses — from the corner store, to your favorite local restaurant, to your neighborhood comic book shop — and everything in between! You can find free graphics and other resources to help you promote Small Business Saturday at
November. Wow. Such an odd month really. It’s like all things point to Thanksgiving this month and yet, Thanksgiving (Nov. 24th) doesn’t even seem to get its proper dues anymore because we immediately rush into the Christmas season with Black Friday (Nov. 25th) and Small Business Saturday (Nov. 26th). And while we may have a moment of “thanks,” while gathered together to share a meal and join in conversation, it seems like that’s all the “thanks” there is. With that said, I’m actually not going to tell you that you should “thank” your customers in your November newsletter. Everybody does it, so it’s become a bit cliché. This is fine if you’re celebrating Cliché Day (Nov. 3rd), but otherwise, I like to try to be original and stand out from the crowd as much as possible — and you should too. That’s why, this month, I suggest you embrace World
The holidays are coming, and it’s time to decorate your online marketing with holiday email templates. That’s right. It’s already time for your business to be thinking about making the most of big shopping holidays such as Black Friday, Small Business Saturday, Cyber Monday, and Christmas. As well as connecting with your customers by celebrating other fall and winter holidays with them, such as Thanksgiving, Veteran’s Day, and Kwanzaa. And if you’re like most small businesses and organizations, email marketing will play a big role in how you communicate with your customers and get the word out about your upcoming holiday promotions. If you haven’t started planning your holiday email marketing, don’t worry, we have the professionally designed holiday email templates you need to save time and stand out in your customers’ inboxes. I’ve curated this group of holiday email templates just for you. With notes on my favorites, and a peek into next year.
Halloween may not seem like a golden opportunity for catching customers — it’s not often associated with major shopping seasons like Christmas or back-to-school. But, even with lingering pandemic-related restrictions in place, the National Retail Foundation reported that the average American spent $103 on candy, costumes, and decorations in 2021 and estimated that the country spent a total of $10.6 billion on the holiday. And Halloween promotions can help you get in on this spending. You might feel intimidated competing with large corporations for Black Friday and other holiday shopping revenue, but Halloween gives you the chance to cash in on holiday spending with less hassle. Even if you don’t sell Halloween-themed merchandise, you can still take advantage of the holiday by creating themed branding around this popular shopping season. How Halloween promotions can benefit your business It seems like Christmas creep happens earlier every year, and you might be
Many nonprofit organizations need to fundraise constantly, and yours is probably no different. You likely do at least one big push for donations at the end of the year, corresponding with local matching programs and tax deadlines. But hosting smaller fundraising events keeps your organization in the public eye, and it can lead to a steadier stream of revenue than one large outreach effort can provide. Tying fundraising into Halloween with themed events lets you catch donors before they get started with their holiday spending. Not sure what to do for Halloween? We’ve got some Halloween fundraising ideas that will give your nonprofit a boost and let you have fun with your donors. Why your nonprofit should consider a Halloween fundraiser In 2021, Americans spent over $10 billion on Halloween candy, costumes, decorations, and gifts. And a fundraiser is a good way to get in on Halloween spending and reach
Crisp weather and warm spices make fall a cozy time of year, exactly the kind of atmosphere to encourage people shopping for a new home to imagine themselves curling up by the fireplace in a new abode. The trick to real estate Halloween marketing is to blend the holiday’s fun with the season’s warmth. A sense of playfulness will help leads connect to and remember you. While real estate sales traditionally peak in the summer and fall off as we move into winter, you can use this transitional season to generate leads. The spooky season offers you the perfect excuse to get in touch with former clients, too, increasing the likelihood of referrals and repeat business — so crucial to the real estate industry. Don’t be scared — give these 10 real estate Halloween marketing ideas a try. Did you know? Constant Contact offers a corporate account option designed for
The holiday season breaks up the monotony of winter by adding festivity and cheer. Families look for ways to make the holidays spread further. They might take their kids Christmas shopping downtown or gather together for tree-lighting ceremonies. Restaurants can capitalize on seasonal festivities by getting in on the fun. Transforming your restaurant into a winter wonderland can draw people into the warmth of your building. Instead of being one of many potential stops while people are out and about, you can become the go-to restaurant in your area for people who want to celebrate the season. Theme everything for the holidays Half the reason customers choose a restaurant is the ambiance. You can take that ambiance to a new level during the holiday season. Consider selecting a theme for your restaurant during the holiday season, and then keep everything on the theme. Take special care to: Play holiday music softly