seasonal marketing
March! What a great month to celebrate! When you kick off a month with a parade for the start of Mardi Gras and Fat Tuesday (Mar. 1st), you know it’s going to be a good time! With days like National I Want You to be Happy Day (Mar. 3rd), National Plant a Flower Day (Mar. 12th), St. Patrick’s Day (Mar. 17th) and the Spring Equinox (Mar. 20th) it’s clearly a great month to celebrate with your subscribers! March holidays — 2022 So many things to celebrate and so little time! I may have said that before but this month is absolutely teeming with occasions to celebrate. With the first of the month celebrating National Wedding Planning Day, Baby Sleep Day, Share a Smile Day, and National Sportsmanship Day (just to name a few), I could honestly make a full list on just the first day of March — but I’ll…
Using St. Patrick’s Day email templates can help you get the word out about your upcoming holiday promotions. While you may not think that St. Patrick’s Day is big enough to celebrate with a special email template, the National Retail Federation conducts surveys every year to learn how consumers will be spending for the holiday. In 2021 the NRF estimated that over $5 billion would be spent on St. Patrick’s Day. And while the number for 2022 isn’t out yet, you should definitely plan to take a chunk out of that green pie by using these St. Patrick’s Day email templates from Constant Contact. Let luck shine on your business with these St. Patrick’s Day email templates Table of ContentsSt. Patrick’s Day greeting templateSt. Patrick’s Day card templateSt. Patrick’s day sale templateSt. Patrick’s Day coupon templateSt. Patrick’s Day retail promotion templateSt. Patrick’s Day event invitation templateWhich St. Patrick’s Day email…
As a content marketer, brand storytelling is at the heart of everything I do – but even for me, churning out new work can lead to these messages being forgotten. It’s my job to turn Dotdigital from a faceless entity and give it a voice that connects with the humans that use and interact with our brand every day. Weaving together facts and emotions to evoke meaningful responses from our audience, I believe there’s no better source of inspiration than Christmas marketing campaigns. Big brands have come to dominate the Christmas ad space. Every year, I wait excitedly to see what brands are going to come up with (as I’m sure many others do too). There’s always a hit and a miss and a brand that completely knocks it out of the park. The ones that get it right perfectly encapsulate, not just the holiday spirit, but the feel of the day. They…
During the busy festive seasons, even the most efficient marketers can expect to see greater variations in deliverability results than during quieter periods. Recipients are overwhelmed with email at this time of year, so may not engage with content as they normally would. By increasing the volume being sent, you can decrease the average list engagement. Email providers are under a heavy load due to receiving the influx of seasonal emails, and they are likely to see the decrease in engagement coupled with the increase in volume as a sign that your emails don’t belong in the inbox. This can result in a further decline in the success of your emails, even when sending relevant content such as real promotions to encourage interaction. We don’t recommend taking risks with your data ahead of the busy period – as recently discussed in our festive spamtraps blog post. However, if you are…
The festive season is upon us and everyone is getting ready to send their best offers and campaigns to their databases. During this time recipients are receiving a lot of emails as businesses try and reach large revenue goals. One of the common challenges during the holiday period is list churn. Recipients change their email addresses, report messages as spam, and unsubscribe. Interests change over time and something you would subscribe to five years ago is something you are no longer interested in. Some people just signed up to get a welcome reward, others might have found a better offer and some might have not got what they were expecting or received too many emails. Ultimately, there are a lot of reasons why recipients unsubscribe. With the sheer amount of marketing emails in people’s inboxes respecting unsubscribes is more important than ever. Unsubscribes are great Yes, you read that right.…
It’s the time of year when there’s the strongest incentive to skirt around some best practices and send as much email as possible to try to maximize revenue. However, the last thing you want to deal with during the critical holiday sending period is delivery or inbox placement issues. Sending to old data or data collected under less than ideal circumstances significantly increases the risk of degrading your sender reputation, reducing the chances of you reaching the inbox – even for recipients who are fans of your brand. Sending in this way also carries the risk of severe inbox placement issues or your emails being blocked entirely – especially if you send to a spamtrap. Reputation damage can take a long time to repair and could negatively impact your ability to generate revenue from your emails for weeks or even months. In this post, I’ll provide advice on the lump…