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Constant Contact: How to Get Your Organization Ready for Giving Tuesday
- October 14, 2022
- Posted by: Top Deliverability
- Category: Constant Contact ESPs Industry News
Constant Contact just shared a new insightful blogpost:
If you run a nonprofit, you’re probably already familiar with Giving Tuesday. If not, it’s a national day of giving that’s celebrated each year on the first Tuesday after Thanksgiving. It’s similar to days like Black Friday, Small Business Saturday, and Cyber Monday, except rather than shopping at their favorite businesses, people have the chance to make donations to the organizations and causes that are important to them. Is Giving Tuesday really worth it for my nonprofit? As a former nonprofit communications director, I know it can feel like Giving Tuesday is really noisy and crowded and that it’s better to put your focus on planning your end-of-year (EOY) campaign. But I promise, Giving Tuesday is worth your time and effort. The truth is, Giving Tuesday gets bigger every year. In 2021, Giving Tuesday generated over $2.7 billion in donations from over 35 million participants. If you’re worried about managing
Read more from the original source: How to Get Your Organization Ready for Giving Tuesday
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