Marketing Strategy
If you’ve attended our Power to the Marketer festival, joined any of our webinars, read any of our blogs, visited our website, or even just…
The question “what is a KPI?” comes up at many meetings. If you want to scale your company, you might be wondering about KPIs and how they can help your business grow. Reviewing performance through key performance indicators (KPIs), tells your team when you’ve met the mark or fallen short. But how do you pick the right KPIs for your business? In this post, we’ll walk you through what a KPI is, which KPIs you should focus on, and how you can hone in on the metrics that matter most for your business. Keep reading, or jump to the section you’re looking for: What is a KPI? Why are KPIs important? Types of Key Performance Indicators KPIs vs. Metrics OKR vs. KPI How To Determine KPIs KPI Examples How To Measure KPIs Whether a KPI is for a one-off campaign or a long-term initiative, it can help teams track their
As customer engagement becomes more global, it stands to reason that your marketing peers are also global. No longer do brand marketers look solely to…
What do HubSpot, Mailchimp, and Wistia have in common? They’re all B2B companies with high-traffic, lead-generating media engines that support their products. Wondering why so many companies are entering the editorial space? Industry experts cover that and more below. 1. The B2B marketing industry is shifting. Marketing SVP at HubSpot Kieran Flanagan says the B2B marketing industry has gone through four major phases in the last decade. What started as a focus on decision-makers has now evolved into a community-led approach that leverages media and publishing. [image of b2b marketing evolution] Many brands follow a product-led growth approach, in which the product itself attracts consumers and drives retention. Any Atluru, former head of community at Clubhouse, says that this works great for utility-based products that have already been validated socially or don’t require a network of users to thrive. Think Slack and Calendly. She highlights that a community-led model may
You win! It’s a short, simple phrase, but a powerful one — and it’s the basis for gamification in marketing. By incorporating game elements into marketing efforts such as brand awareness, reward programs, or new product promotions, businesses can turn basic campaigns into connective efforts that keep customers coming back for more. The challenge? While it’s easy to find anecdotal evidence of gamification making marketing efforts better, it’s more difficult to track down a gamification guide that helps marketers make this approach work for them. In this piece, we’ll walk you through gamification basics, common strategies, and real-life examples to help your campaign take the lead. Put simply, it’s the process of turning any process into a game. For marketing teams, it could be turning your inbound marketing into a game in order to achieve a specific outcome. Your audience (customers, leads, fans, followers, readers, whoever) engages in a game
Within the past two years, emerging technologies like NFTs and the metaverse have gotten a lot of hype. But how exactly are brands leveraging it? We’ll cover that and more in this article. Plus, we’ll tackle where small businesses fit in this space and how they can leverage emerging tech. Virtual Experiences 1. Patrón Spirits In August 2022, Patrón held a virtual pop-up event in the Metaverse for a summer campaign. This limited-time event, held on two consecutive weekends, was hosted on Decentraland, a virtual browser-based platform. Participating users could visit three pop-up events dedicated to the brand’s three summer cocktails. There was also a giveaway element in the virtual experience, in which users who collected badges through quests would be entered to win a trip and NFT wearables (virtual clothing and accessories used to dress up your avatar). The benefit of hosting an immersive virtual pop-up event is that
There’s a big change coming with Android 13, and here’s how marketers can make it work in their favor.
Less than one month from now, we’ll congregate online and for the first time in over three years, in person (Berlin, Paris, Sydney, New York…
Many major emerging technologies in artificial and virtual reality are becoming more accessible, but are they worth investing in? In this post, I’ve gathered TK stats related to emerging technologies and the impacts and potential impacts they can have on marketing and marketers in the near future. Augmented and Virtual Reality For years, researchers have said that virtual reality, which gives viewers an immersive and interactive 360-degree virtual experience, will hold the best opportunities for gaming, entertainment, and academic industries. Experts have also thought that augmented reality, a partially immersive but still interactive experience, will thrive in the world of branding and marketing. We have already seen some of these predictions come true, but both still have significant potential. Here are 16 stats that demonstrate the growth and opportunities of AR and VR. Consumer and enterprise virtual reality market revenue is expected to reach $6.71 billion by the end of
Right now, Gen Z is the main target audience for brands trying to stay relevant and attract new consumers. Gen Z’s love for platforms like TikTok and Twitch caused many companies to switch up their marketing tactics —turning to strategies like influencer and social media marketing. However, there’s a new generation that is expected to change the marketing landscape even more: Gen Alpha. This generation is the first to be born entirely in the 21st century — in a fully digital world. Alpha is also expected to be the largest generation in history with over 2 billion people by 2025. With those numbers, this generation will have a lot of buying power, so companies need to prepare their marketing strategies. Here’s what brands and companies need to know about this next generation of consumers. Who is Gen Alpha? Generation Alpha is the demographic that comes after Generation Z and is