HubSpot
Following months of beta testing, Twitter made its new audio feature, Twitter Spaces, permanent. Today, the highly-discussed feature is finally available to all users. Spaces, which allows Twitter users to listen to and participate in public audio conversations, entered its beta test shortly after the launch and $100-million valuation of the app Clubhouse – which similarly offers an audio chat room experience. Now that it’s here to stay, many brands with solid Twitter followings are also beginning to pay more attention to the marketing opportunities of Spaces. What is Twitter Spaces? Why Marketers Are Watching Twitter Spaces How to Use Twitter Spaces How to Join Spaces on Twitter Navigating Audio Social Media Why Marketers Are Watching Twitter Spaces Looking for a way to determine whether Twitter Spaces or Clubhouse is a better fit for your business? Check out our video guide comparing the pros and cons of the two social
The creator economy is built around influencers and their audiences. As audiences put a significant amount of trust in their favorite influencers, it makes sense that marketers would want to pay more attention to influencer marketing than before. This post will go over the data-backed benefits of using influencer marketing, along with insight from a HubSpot social media expert. 7 Benefits of Influencer Marketing 1. Influencer marketing has high ROI. 1 in 4 marketers that currently leverage influencer marketing report that it offers the second highest ROI of any marketing trend, so your investments in influencer marketing won’t go to waste. Image Source 2. Influencers help you save money. We’ve mentioned above that influencer marketing has a high ROI, so your marketing budgets are worth something. You also have the potential to optimize your campaign budgets and see high ROI, especially when partnering with smaller micro-influencers (those with under 100k
Nonprofit fundraising is exciting. It’s the lifeblood of charitable organizations and can serve as a way to raise awareness of a cause and drum up interest among donors. Fundraising is also a massive undertaking. Because it’s likely your primary means of income as a charitable organization, raising money can be a burdensome, never-ending effort. It can even seem scary. But it shouldn’t. Great fundraising can (and should!) be learned and mastered. Building a nonprofit fundraising plan is the best way to equip your volunteers, avoid fundraising pitfalls, and create a sustainable organization. That’s why we built this guide. Below, you’ll read about the legalities of nonprofit fundraising, the different ways to raise money, and how to build a simple fundraising strategy. Keep reading to get started or use the chapter links to jump ahead. Nonprofit organizations can be philanthropic, religious, educational, artistic, or scientific in nature. Some churches and universities
Have you been tasked with the job of creating a request for proposal, or an RFP? Whether you have no idea what that is or haven’t written one in a while, today’s guide can help. We’re diving into the specifics of what an RFP actually is, why you might need one, and how to create your very first one today. To start, you should understand what all these letters even mean. When your company has a new (often large) project, or one that’s more complex and requires a bit of outsourcing, an RFP can help you get the job done right the first time. The RFP doc becomes a way for you to quickly uncover the strengths and weaknesses of potential vendors in relation to your project without having to spend too much of your time hunting for them yourself. RFPs can also give you a sneak peek into different
With thousands of Instagram marketing tools to choose from, how do you know which ones you need? The key to building an Instagram marketing tech stack is to ensure that you have tools that perform these core functions: research, creation, execution, measurement, and optimization. This list gathers Instagram tools with this principle in mind. Each recommendation has been assigned a “best for” category to help you easily identify what core function it performs. Let’s get started. Table of Contents The Best Instagram Marketing Tools The Best Free Instagram Marketing Tools Inside HubSpot’s Social Media Management Software HubSpot’s social media management software is a powerful all-in-one tool. With HubSpot, you can run social media campaigns, measure performance, and optimize your strategy from one central platform. While this platform provides tons of features that cover all aspects of running a successful Instagram marketing campaign, here are three core functionalities that make this
As marketers, we know first-hand the importance of using effective software. Powerful tools enable marketing teams to increase the quality and timeliness of their marketing efforts. Consider, for instance, how project management software can help you coordinate cross-functionally and ensure all team members have visibility into the tasks required to get a campaign off the ground. Leveraging the right tools also enables you to determine whether your marketing efforts are working. A CRM that integrates with a project management tool can empower each team member to become a better, more data-driven marketer. Best of all, the right integrations help to ensure your organization isn’t duplicating work and wasting time. In challenging economic times, it’s never been more critical for business leaders to avoid costly duplication efforts. In 2022, one out of every five businesses reported they pivoted from their established plan due to the potential recession. Supportive, integrated tools can ensure your
This time each year, nature – as well as marketing – slows down as we head into colder seasons. As we enter Q4, marketing departments are preparing for a slowdown in business that comes as people tune out towards the end of the year. But, while seasonal change is expected and inevitable, this year’s economic shifts might cause some marketers to worry that this year could bring a flurry of poor numbers. As you see dips or bumps in early Q4, you might wonder, “Is my marketing department experiencing seasonality or an impact of outside events, or are our numbers solely based on the work we’ve been doing?” To help you gather evidence that proves or disproves the possibility of outside impacts in Q4, here’s a look at how businesses across industries entered the first month of it in October. About this Data: These insights are based on data aggregated
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. LGBTQ+ people often face higher rates of isolation and discrimination, meaning that this community can especially benefit from gatherings that foster support and connection. This is especially true for LGBTQ+ entrepreneurs and professionals, as finding opportunities to learn from people who share similar life experiences can be challenging. In this post, we’ve curated a list of annual events and conferences for LGBTQ+ entrepreneurs and professionals. Whether you’re seeking mentorship, training from experts, or just some old-fashioned socializing with like-minded business owners, these events are made for you. While most have already taken place for 2022, keep your eyes
Some of us marketers have an unhealthy obsession with YouTube analytics — we track too many of them. Maybe we think we can prove any video marketing campaign is producing results if there’s an eye-catching percentage by its name. But, deep down, we all know that some metrics are more revealing than others. There are a ton of KPIs we can look at that provide minimal insights. Fortunately, though, we created this guide to help you navigate YouTube Analytics and measure the metrics that actually matter. It’ll save you from drowning in the sea of analytics that most marketers only have a lifebuoy in, helping you not only stay afloat but swim safely to land. Read on to learn about the YouTube metrics that actually matter, and how they’ll enhance your video strategy. YouTube Analytics: The 15 Metrics That Actually Matter 1. Watch Time Watch time is the total amount
Let’s face it — there’s always another brand out there that makes a product similar to yours. Chances are that there are quite a few brands that make products or services similar to yours. It’s also likely that new brands and businesses will pop up in the future with similar products. With this in mind, how do new brands compete in such saturated and competitive markets, so much so that they become market leaders in their niche? In this post, we’ll discuss how three brands, SKIMS, Liquid Death, and Dollar Shave Club, introduced old but new products to market and achieved significant success. Revitalizing Old Products: How Skims, Liquid Death, and Dollar Shave Club Achieved Their Success Making “old” products come alive in new and exciting ways revolves around audiences, their needs, and how you can make what you offer them more exciting than their available options. Doing this falls