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HubSpot: YouTube Analytics: The 15 Metrics That Actually Matter
- November 15, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just posted a insightful story:
Some of us marketers have an unhealthy obsession with YouTube analytics — we track too many of them. Maybe we think we can prove any video marketing campaign is producing results if there’s an eye-catching percentage by its name. But, deep down, we all know that some metrics are more revealing than others. There are a ton of KPIs we can look at that provide minimal insights. Fortunately, though, we created this guide to help you navigate YouTube Analytics and measure the metrics that actually matter. It’ll save you from drowning in the sea of analytics that most marketers only have a lifebuoy in, helping you not only stay afloat but swim safely to land. Read on to learn about the YouTube metrics that actually matter, and how they’ll enhance your video strategy. YouTube Analytics: The 15 Metrics That Actually Matter 1. Watch Time Watch time is the total amount
Continued here: YouTube Analytics: The 15 Metrics That Actually Matter
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