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HubSpot: The Business of Creators in 2022: What Marketers Need to Know
- November 21, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just published a engaging blog:
Content creators and the creator economy are becoming more integral to the success of marketing campaigns. Our 2022 State of Inbound Marketing Trends Report found that 88% of brands have a dedicated budget for working with influencers and creators. We also found community will be a top priority for marketing strategy in 2023. To gain more insight into the world of content creators, HubSpot partnered with Tilt to survey more than 300 marketing and business-specific content creators. Here’s a bit of what we found that marketers need to know. To access the full report, check our Business of Creators Report. 5 Things Marketers Should Know About Content Creators Here are five things marketers need to know about content creators and how to leverage them. 1. Most creators want to grow their businesses. Growth is at the forefront for many content creators. In our survey, more than 50% of content creators
Continued here: The Business of Creators in 2022: What Marketers Need to Know
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