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HubSpot: Did Companies See Summer Slumps in 2021? We Analyzed 103,000 Businesses to Find Out
- April 3, 2024
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just published a new insightful story:
This summer — as countries reopened — people who’d been stuck inside were finally breathing a cautious sigh of relief. At the same time, some company leaders were doing the opposite. Why? In past years, entire industries saw summer slumps — or seasonal dips in sales or web traffic. This year, business leaders expected sharper dips as more consumers finally unplugged. Aside from this, they were also dealing with frequent HR requests from employees who’d been waiting months to take vacations or change companies entirely. In fact, the Society of Human Resources Management reported that 41% of employees felt burnt out while 48% felt mentally exhausted by the end of their workdays. This, in turn, may have been impacting productivity and job retention levels. Ultimately, leaders worried that 2021’s summer trends would impact their bottom line. But did they? Throughout the summer, we dove into June and July web traffic
Read the original here: Did Companies See Summer Slumps in 2021? We Analyzed 103,000 Businesses to Find Out
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