Top Deliverability’s Blog
Sendingblue: Smart Segments: Better Conversions with Brevo CDP
- April 4, 2024
- Posted by: Top Deliverability
- Category: ESPs Industry News Sendinblue
Sendingblue just issued a interesting write-up:
Summary Personalized and targeted email marketing campaigns are essential to drive conversions and maximize the value of every customer interaction. To personalize effectively, businesses need high-quality customer data. Brevo CDP offers a robust solution to unify, enrich, and sync customer data, empowering businesses to extract actionable insights and leverage smart segments to improve the customer journey. In this article, we’ll go over pre-defined segments based on CDP scores and explore retail scenarios to illustrate how Brevo CDP enhances email marketing conversion. Problem Improving your email marketing performance isn’t just about sending more emails. It’s about sending smarter campaigns. To achieve better conversion rates, marketers need to personalize their email marketing strategies with better targeting and optimized sending times. According to a McKinsey survey, personalization can boost ROI by 10-30% (as well as lower acquisition costs and improve revenue). Sending emails aligned perfectly to the customer journey not only provides a
Read more: Smart Segments: Better Conversions with Brevo CDP
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