Top Deliverability’s Blog
dotdigital: How the brain makes a purchase decision
dotdigital just issued another interesting post:
Good marketing helps communicate whether or not a product is right for the end consumer in a way the brain understands. A little bit of insight into the neuroscience around how we make those decisions can go a long way to helping you create your own marketing masterpieces; so let’s take a look at how the brain makes a purchase decision, what the purchase formula looks like, and what that means for your email automation. How the brain makes a purchase decision The brain uses a purchase formula to decide whether or not to buy a product or service – it’s a very specific process that you can watch if you have your own fMRI scanner at home… If you don’t have an fMRI scanner in the front room, not to worry. The lovely Professor Brian Knutson and his colleagues at Stanford university did it all for you! They ran…
Continued here: How the brain makes a purchase decision
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