dotdigital: How to maximize sales during the world’s largest shopping event – Singles’ Day

dotdigital just issued another insightful post:

Started by Alibaba in 2009, Singles’ Day was aimed at young singles in China to treat themselves to gifts. However, this annual event has now gained a multibillion shopping status, tempting brands from across the world to make the most of this day.  In 2020, Chinese ecommerce giants Alibaba and JD.com racked up around $115 billion in sales across their platforms during Singles’ Day, both setting new records. With 250,000 brands of which 31,000 were from overseas and 5 million online retailers participating with 16 million products on offer, holiday shoppers had a lot to choose from last year!   With its growing popularity, Singles’ Day is increasingly gaining attention from global brands, making it one of the most anticipated sale days. So how do you leverage the event to acquire new customers and drive sales? Here are a few essential tips to help you grab the customer’s attention as well as maximize your revenue this Singles’ Day.  Segmentation and personalization  We all know relevancy and personalization drive customer loyalty. Modern shoppers want to feel special and look out for tailored experiences. Segmentation allows you to deliver targeted messages…

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