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A decorrere dal 25 maggio 2018, infatti, il Regolamento sarà direttamente applicabile in tutti i Paesi europei modificando e potenzialmente uniformando la normativa in materia di privacy e protezione dei dati personali nell’Unione. Oggi abbiamo deciso di darti qualche elemento in più sul tema del consenso, per presentarti in anteprima la nostra nuova soluzione tecnologica pensata proprio per registrare la volontà dei soggetti interessati.GDPR e Consenso Il GDPR prevede che il trattamento dei dati personali debba fondarsi su un’idonea base giuridica, indicando, tra le possibili condizioni di liceità dello stesso, il consenso espresso dal soggetto interessato. Si tratta senz’altro di una delle basi legali maggiormente utilizzata nel mondo dei marketer: nella maggior parte dei casi, infatti, il rapporto tra titolare del trattamento e soggetto interessato trae origine da un consenso validamente prestato. Il Regolamento – in linea con quanto già prescritto dal Codice Privacy – richiede che il consenso sia libero, specifico, informato e inequivocabile, oltre che espresso mediante una dichiarazione o una azione positiva inequivocabile: salvo specifiche…
SEO e Email Marketing: definizioni SEO Con il termine ottimizzazione per i motori di ricerca (in lingua inglese Search Engine Optimization, in acronimo SEO) si intendono, nel linguaggio di internet, tutte quelle attività volte a migliorare la visibilità di un sito web sui motori di ricerca (quali ad es. Google, Yahoo!, Bing, ecc.) al fine di migliorare (o mantenere) il posizionamento nelle pagine di risposta alle interrogazioni degli utenti del web. A sua volta, il buon posizionamento di un sito web nelle pagine di risposta dei motori di ricerca è funzionale alla visibilità dei prodotti/servizi venduti (Wikipedia). Email Marketing L’E-mail marketing è un tipo di marketing diretto che usa la posta elettronica come mezzo per comunicare messaggi, commerciali e non, al proprio pubblico. In senso lato, qualunque e-mail inviata a un cliente (o cliente potenziale), può essere considerata un’azione di e-mail marketing. Solitamente però si usa questo termine per riferirsi all’invio di messaggi email per acquisire nuovi clienti, fidelizzarne altri, o convincere quelli precedenti…
Cosa sono i Popup? Nascono più di 20 anni fa da un’intuizione di Ethan Zuckerman, che lavorando per alcuni advertiser sul sito tripod.com, trovò il modo di separare il contenuto delle pagine dai messaggi pubblicitari. Oggi, i Popup sono diventati uno strumento molto utile per le aziende che li utilizzano sul proprio sito per dare risalto ad un proprio prodotto/servizio, aumentando considerevolmente i tassi di conversione. I Popup in magnews Magnews Web Experience permette di agire sulla personalizzazione del tuo sito, aumentandone le performance ed il Conversion Rate, grazie ad elementi web personalizzabili, tra cui i Popup. Come? Riconoscendo i visitatori, è possibile tracciarne le preferenze e procedere con azioni mirate e targettizzate. I Popup vengono azionati su diverse tipologie di target, a seconda del tipo di visitatore o della provenienza: Visitatore Anonimo o Riconosciuto;URL di provenienza;Pagine Visitate;Interazione con elementi del sito; e da diversi trigger. A seconda della visita e dalla fruizione della pagina del sito, il popup può apparire: Subito o dato un tempo di permanenza;Al movimento del…
As we leave behind what may have been the most difficult and strange year of all, 2021 rolls in with its own new set of expectations. The changes that took place in 2020 are not lost on us, as they impacted many levels of our lives, both personally and professionally. Speaking of the professional aspect, we would love to share with you what has developed on the communication and digital marketing fronts, and how we are preparing for the upcoming future here at MagNews. The first thing we are happy to share is that despite these difficult times, many new clients trusted us by choosing MagNews and our services. In fact, our customer base grew by 15% compared to 2019. The same thing can be said for our Partners, who are increasing in numbers by the day; soon we look forward to welcoming them at the first Partner Meeting of 2021. …
What happened? Last week, different Google services experienced temporary malfunctions caused by a bug in the automated system that manages the memory quotas in the Google User ID Service. Gmail was not spared from these disruptions and in the days between 14.12 and 16.12, at various moments, the service was non-accessible and Gmail users were unable to send or receive emails. Gmail Problem Due to these disruptions, on the MagNews side we detected a considerable and anomalous number of bounces coming from the gmail domain. Effectively this was during the down-time, many of these emails sent to Gmail recipients generated bounces due to non-existent accounts. Below is the specific error reported by the server: 550-5.1.1 The email account that you tried to reach does not exist. Please try550-5.1.1 double-checking the recipient’s email address for typos or550-5.1.1 unnecessary spaces. Learn more at550 5.1.1 https://support.google.com/mail/?p=NoSuchUser MagNews ManagementThese false positives didn’t generate any issues with MagNews…
Google Analytics does not process personal data because IP addresses are anonymized During the legal management of third party analytical cookies (e.g. Google Analytics), you may have been reassured by IT personnel that the “masking” of IP addresses is applied, and therefore personal data is anonymized, enabling you to activate these cookies by default, without the user’s prior consent.In reality, when a site uses third party cookies, it is not enough to mask the IP (or adopt other tools that reduce the power of identification of the cookies): it is also necessary to enter into an agreement with the third party (e.g. Google) through which the latter contractually undertakes to use cookies exclusively for the provision of the service, and not to cross the information contained in them with that which is already at its disposal. If the third party is Google, you can find the appropriate data processing terms…
Data processed for profiling and marketing purposes must be deleted after 12 and 24 months respectively Among colleagues in our industry, there is a deeply rooted conviction that personal data processed for profiling and marketing purposes must be peremptorily erased 12 and 24 months after their registration, respectively. This conviction has its roots in the Italian Data Protection Authority’s “Loyalty Cards Measure” of 2005 : a measure that is still considered current, aimed at regulating certain aspects (including data retention times) related to the processing in the context of “loyalty” cards or cards that create a lasting relationship with customers for purchases and service provision.However, the above measure does not appear to be susceptible to application by analogy. Yet, many companies have understood these terms as mandatory for any processing carried out for marketing and profiling purposes, even outside the scope of “loyalty programs”. This is probably due to the…
The path has led us here For over 20 years, we have been helping companies design and manage customer-centric strategies. We have developed our product from a “simple” Email Service Provider to a Multichannel Marketing Platform, by adding, over time, direct channels (SMS, push notifications, Websites) and business systems used every day (social networks, CRMs, e-Commerce and many others).The idea behind these innovations was to create the best possible experience for end users by charting a brand-consumer journey consisting of measurable and effective touchpoints.In other words, our work has always been focused on designing, developing and implementing customer journeys. MagNews, today So far, the voyage has been long and complex, but also immensely rewarding and fulfilling.Today, we are giving MagNews a new design by following a vertical approach to building the customer journey.The first step is based on two fundamental concepts:communication campaigns become Journeys, or “containers” that hold all the assets, the…
The wide range of systems available in today’s world means that integration is a necessity because every company uses different software in their day-to-day business, depending on their target sector.Management, logistics, inventory, production, distribution, sales, monitoring, marketing… to name a few Integrating company systems multiplies their value With this idea in mind, we made sure that MagNews, our customer journey platform, could connect and synchronize with external databases, CRMs, e-Commerce platforms, CMS, and other external applications.That’s because we understand that managing communications is part of a bigger picture: behind each email address, there’s a contact and there’s demographic and behavioral data, all of which can be aggregated to create a real, in-depth profiles.From this perspective, we quickly realized that connecting MagNews to other business management systems was crucial. As a result, we created MagNews connectors: apps, plug-ins, and add-ons that both enrich the platform’s offerings and also allow unified information management.A true control center for your company strategy.Today, we want to give you some…
Let’s refresh your memory We’ve already addressed the topic of the Customer Journey in a previous article. In short, it is a series of touchpoints that make up the journey from user, to unknown, and finally, to ambassador. The combination of these moments of contact forms the journey, on one hand and, on the other, creates a brand-customer relationship that, in the best-case scenario, will ultimately lead to customer loyalty. How do we map these touchpoints? The advantages of mapping the Customer Journey Mapping the journey is important in order to understand the path that the user will take and, therefore, to optimize interactions that can drive profits. Using the term “profit” in this case seems one-sided: the company earns a profit from the customer. In reality, we are dealing with a win-win situation: customers also benefit from this “mapping” because they receive a more profiled and personalized offer, which enhances the customer experience.We have already subdivided the main touchpoints of the Customer Journey into traditional, digital and external. Let’s briefly…