MagNews: [#2 part] Data Protection: 10 industry myths

MagNews just released another engaging blog:

Google Analytics does not process personal data because IP addresses are anonymized During the legal management of third party analytical cookies (e.g. Google Analytics), you may have been reassured by IT personnel that the “masking” of IP addresses is applied, and therefore personal data is  anonymized, enabling you to activate these cookies by default, without the user’s prior consent.In reality, when a site uses third party cookies, it is not enough to mask the IP (or adopt other tools that reduce the power of identification of the cookies): it is also necessary to enter into an agreement with the third party (e.g. Google) through which the latter contractually undertakes to use cookies exclusively for the provision of the service, and not to cross the information contained in them with that which is already at its disposal. If the third party is Google, you can find the appropriate data processing terms…

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