design
While text-based content is always important when seeking answers to a question, creating visuals such as infographics, charts, graphs, animated GIFs, and other shareable images can do wonders for catching your readers’ attention and enhancing your article or report. Knowing color theory and design can help you make content stand out. I know what you might be thinking: “I don’t know how to design awesome visuals. I’m not creative.” Neither am I, yet I found a strength in data visualization at HubSpot, where I’ve spent most of my days creating infographics and other visuals for blog posts. Consider this your introductory course to color theory, types of color schemes, and the use of palettes. We’ll be covering the following topics: What Is Color Theory? Why Is Color Theory Important in Web Design? Color Theory 101 Additive & Subtractive Color Theory The Meaning of Color The Seven Color Schemes How to
When it comes to email design, it’s easy to get carried away. You want your message to stand out in the inbox and grab your audience’s attention, but there’s also the risk that you could be going overboard with the emails you create. Consider these two email examples — which would you prefer to see in your inbox? As you can see, sometimes a more subtle design will be the best choice for getting your message in front of your target audience. And, when you use an email marketing service, you have access to professional email templates that handle the majority of the design work for you. Should color and design be used in emails? When it comes to email marketing, email design, colors, and fonts direct readers to the most important part of your message and guide them towards the action you want them to take. And, when an email
Let’s face it: There’s quite a bit of negative sentiment around targeted advertising. It’s not unwarranted — consumers often complain that collecting information from their individual browsing behaviors, such as page visits and searches, to optimally select which advertisements they see, is invasive and, some might even say, “creepy.” Done right, however, ad targeting has the potential to attract new customers, help retain existing ones and boost your brand profile. Here’s how. Where Can You Publish Targeted Ads? Brands have a host of options when it comes to publishing targeted ads. For customers that have opted-in to newsletters and offers, email is a great way to serve up advertisements to consumers that are already interested in your brand. To reach a broader audience, meanwhile, marketers can pay for targeted advertisements to be shown on social platforms such as Facebook, Instagram, or TikTok. Other options include publishing targeted ads in users’…
Pull up your personal inbox. How many newsletters do you have in there? One? Four? Over 10? When you love a brand and what they can offer you, it’s second nature to sign up for their newsletter to make sure you’re first in line for new products, sales, or updates. Maybe you have a few newsletters that you look forward to seeing in your inbox every week. Let’s take some time to look at what makes these newsletters so darn hard to resist. Table of Contents What is a newsletter? How to write a good newsletter? Start with content marketing Brand your emails Keep it consistent Simplicity is the golden rule Feature gorgeous imagery Make it skimmable & scannable Use GIFs to highlight visuals Offer helpful tips and tricks Utilize dark mode design Experiment with video Stay social Newsletter ideas for different industries Ecommerce Tech Blog and publications Food and…
Whether you’re a retail store owner, blogger/media professional, or educator, you may have been advised to try email marketing. It’s good advice. Email marketing ROI continues to rise, securing you $44 for every dollar you spend on your email campaign. If you’re on the fence about newsletters, don’t be. Newsletters don’t have to be boring or annoying. When done right, newsletters are a super effective way of building an audience and connecting with your existing readers – whether you’re a new or established business owner or influencer. How do you know if you’re doing it right? We’ll share with you the best tips and examples right here. Where to Get Newsletter Ideas From First, learn about your audience or customer. What problems are they tackling? What are their goals? If you’re running a finance blog geared towards millennials in the U.S., your audience might be concerned about student loans. If…