Campaign Monitor
A clever, well-planned valentines day email campaign can yield some seriously positive results. To help you play cupid with your subscribers this year, here are 45 of our favorite Valentine’s Day subject lines to inspire your own. According to the National Retail Federation, the average American planned to spend $165 on Valentine’s Day gifts and celebrations in 2021. With so much money trading hands on Valentine’s Day, there’s no reason your customers shouldn’t receive Valentine’s Day emails from you. Don’t let the florists and jewelers reap all the rewards: Your business can cash in on this holiday too. By sending the right Valentine’s Day emails, with the right subject lines, you too can sweeten your bottom line this February. We’ve put together a list of 45 Valentine’s email subject lines your subscribers will love. Plus, you’ll find subject line tips and some examples of great Valentine’s Day email marketing that…
Adding GIFs to your emails is a great way to add some engaging, dynamic content that helps your campaigns stand out. It’s not always straightforward though. In the post, we’ll tell you exactly how it’s done. For a format created in 1987, GIFs can do a lot to make your email marketing efforts seem modern. They’re not just for fun and memes, either; sometimes, GIFs can communicate ideas or concepts much quicker than words or still images. However, GIFs only work if they, well, work. If a GIF shows up as a still image or take seconds to load, you’ve lost any advantage the format might bring. Whether you have a GIF ready to go or you’re trying to familiarize yourself with the format, knowing how to put a GIF in an email is only part of the picture. Make sure you not only add your GIF correctly but also…
Many marketers think improving email deliverability starts and ends with great content. And, while great content is essential to growing your newsletter, it won’t matter how great the writing is if your subscribers never see it. Deliverability is the universal struggle among marketing teams; you can get so many things right when developing your marketing content and still struggle to get it in front of your audience. In fact, according to Demand Metric, 30% of email marketers cite deliverability as their primary challenge, and 67% report inbox placement rates of 89% or less. The good news is, unlike some channels that are constantly changing requirements (*cough* Facebook *cough*), improving email deliverability comes down to a few consistent elements. We’ll save the discussion on Facebook ad delivery nightmares for someone else and just get to what we know best: email marketing. 1. Protect your sender reputation In the world of email,…
What’s the largest unread count you’ve seen in someone’s inbox? Whether you’re a proponent of inbox zero or an “I’ll get to it when I get to it” email accumulator, know high unread counts aren’t uncommon. A recent consumer survey found 20% of respondents had 1,000 or more unread emails in their inboxes. Given the vast amount of emails sent out daily (over 300 billion each day in 2020), it’s hardly a surprise so many go unread. Consumers, overwhelmed by their inboxes, rarely have time to read everything. If your brand doesn’t make the cut, they may unsubscribe from your list. However, they might also get in the habit of deleting your emails before reading them or leaving them to get buried in an ever-growing stack of unread messages. These inactive customers aren’t just a lost opportunity. They can also affect email deliverability. Email list churn is inevitable, but it…
Email newsletters are one of the most effective ways to stay top of mind with your customers. When done right, that is. The problem, though, is that so many businesses don’t know what they should actually put in their newsletter. More often than not, businesses don’t know why they should be sending newsletters. They’ll say they need to because everyone else is doing it, or because they want to “stay top of mind”, but have no strategy outside of that. Then, the responsibility is “given” to someone who probably doesn’t want it, leading to boring, lifeless email blasts that don’t bring value to your subscribers or your business. That may be the case for 90% of businesses, but it doesn’t have to be the case for yours. With the right plan and a set of goals in mind, you can make your newsletter a hard-working marketing channel for your business — and we’ll show…
When Apple announced Mail Privacy Protection, earlier this year, it threw marketers into a bit of a frenzy. No one knew exactly what the effects of the new feature would be, but we knew it’d change the way we thought about and reported email marketing metrics. The announcement had shades of GDPR, for those in the digital marketing world who were around to remember it. And while it seems like MPP’s effects won’t be as broad, the feature still has wide-ranging implications for the future of email. While a lot of marketers will mourn the loss of data like opens and geographic location, we’d argue that MPP is actually going to be a good thing for everyone involved in the email marketing industry. Here’s why. How Mail Privacy Protection effects marketers If you’ve heard the terms Mail Privacy Protection, MPP, or iOS 15 tossed around the past few months, but…
2021 has been quite the year for, well, just about everybody. But particularly for email marketers. After a wild 2020 that brought the beginning of a pandemic, a lot of uncertainty, and some unbelievable email numbers, 2021 didn’t give us much of a break. What a lot of us hoped would be a return to “normal” ended up being an acceptance of a different kind of normal. Though, Apple made sure none of us got too comfortable in this new normal. As we tie the final bows on a more than eventful 2021, let’s take a look back at some of your incredible achievements from the past year. Together we reached the world This year, Campaign Monitor customers used our platform to send over 31 billion emails (31,350,157,127 to be precise!) opened in 245 countries around the world. That’s some serious reach. 57% of those opens came from mobile devices,…
Our direct integration with Blackbaud’s donor management platform, Raiser’s Edge NXT, makes email marketing for nonprofits a whole lot easier. Nonprofits and social good organizations will be excited to hear about our new direct integration with Raiser’s Edge NXT, a fundraising and donor management platform from Blackbaud. This integration creates an automated email marketing solution designed for the needs and goals of nonprofits and social good organizations. “By combining the power of Raiser’s Edge NXT with a leading email marketing automation platform like Campaign Monitor, our joint customers will enjoy a new, highly sophisticated experience to help them take the effectiveness of their email marketing and fundraising to a whole new level,” said David Loring, senior director, partners, Blackbaud. For customers of Raiser’s Edge NXT and Campaign Monitor, here’s what you can expect. All your supporter activity, all in one place. Seeing all of your supporter’s activity, including marketing activity,…
As a marketer, you work hard to write great copy and create compelling emails. But if you aren’t writing subject lines that encourage subscribers to read your messages, your campaigns could fall short. More and more emails are opened on mobile devices, which typically show a smaller number of characters. With this in mind, you may wonder if your subject lines should be shorter to accommodate on-the-go subscribers. Is there a secret to the perfect subject line length? Every subscriber list is different, so the perfect subject line length depends on a variety of factors. But it’s possible to get insight into ideal lengths for your industry. Unlock those insights, and you’re bound to see increased engagement and performance from your marketing emails. In this post, we’ll share some actionable tips for finding the correct email subject line length for your email marketing strategy. Factors to consider when deciding your email subject line length There’s really no such thing as a one-size-fits-all…
A quick roundup of Constant Contact alternatives for those who are looking for an ESP, or looking to make a switch. No matter what size your business is, email marketing plays a vital role in success. Not only does it give you the opportunity to establish and build relationships with your target audience, but the right email service provider (ESP) can help you monitor just how well your communication efforts are paying off. Picking the right tool, though, can be tricky. With loads of options to choose from, and many of them saying they offer similar features, how are you supposed to make a decision? Constant Contact has been a popular choice for businesses for a long time. One of the first email marketing platforms out there — they’ve been a familiar name to many marketers and small business owners since 1995. But what about today? Constant Contact has surely changed and improved since 1995, but how does…