Campaign Monitor: How to Up Your Marketing Game by Using Animated GIFs in Your Emails

Campaign Monitor just issued a new interesting post:

Adding GIFs to your emails is a great way to add some engaging, dynamic content that helps your campaigns stand out. It’s not always straightforward though. In the post, we’ll tell you exactly how it’s done. For a format created in 1987, GIFs can do a lot to make your email marketing efforts seem modern. They’re not just for fun and memes, either; sometimes, GIFs can communicate ideas or concepts much quicker than words or still images. However, GIFs only work if they, well, work. If a GIF shows up as a still image or take seconds to load, you’ve lost any advantage the format might bring. Whether you have a GIF ready to go or you’re trying to familiarize yourself with the format, knowing how to put a GIF in an email is only part of the picture. Make sure you not only add your GIF correctly but also…

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