Campaign Monitor
Check out some of the very best holiday email subject lines to inspire your own this holiday season. It’s shaping up to be a crazy holiday season for, well, just about everyone. But especially for email marketers. Thanks to supply chain woes, consumers are eager to start buying, it only means that the holiday rush is starting earlier and running longer, with the extra workload falling on marketing teams. What does this mean for you? It means now is the time to start crafting holiday email marketing messages. In fact, email open rates start to spike before Halloween is even over. We’ve updated this post for 2021, and even included some bonus holiday email marketing campaigns curated just for you. To provide you some inspiration, here are 75 holiday subject line examples from B2C, B2B, and nonprofits that are perfect for your holiday email campaigns. Make sure not to miss our new set of holiday email templates! Check them out here. B2C email subject lines Rip Curl: 5 reasons you need a SearchGPS this Xmas Rapha: Black Friday – coming soon…
In the fourth post of our Demystifying Deliverability series, we take a look at Apple’s Mail Privacy Protection feature and the effects it has on email deliverability. To catch up on the rest of the series, check out our posts on ramping up your email marketing, bot clicks, and BIMI. The 2021 email marketing busy season is upon us. Holiday decor is going up, and, just as rapidly, email marketers are sending Black Friday offerings to their subscribers. As is normal for this time of the year, global email traffic will increase over the coming weeks. And with that, mailbox providers will be under strain to manage the surge in volume. It can be a stressful time for email marketers, and Apple’s Mail Privacy Protection (MPP) has added an extra layer of complexity. Not knowing the full effects of this feature on email deliverability can cause serious concern among email…
Email subject lines can make the difference on whether or not your email gets opened, or even noticed, in a crowded inbox. See what it takes to craft great ones time and time again in this post. In any relationship, your opening line sets the tone for what’s to follow and emails are no different. Your subject line communicates your email’s value to the recipient and encourages them to read further and, potentially, to engage with your brand on a deeper level by responding to your call to action (CTA). A poor subject line is more than just bad: It can contribute to your email being marked as spam, dinging your reputation with your customer and search engines. In fact, 69% of email recipients report email as spam based solely on the subject line. Even if your subscribers don’t report an email as spam, people typically look to the subject…
Email subject lines can make the difference on whether or not your email gets opened, or even noticed, in a crowded inbox. See what it takes to craft great ones time and time again in this post. In any relationship, your opening line sets the tone for what’s to follow and emails are no different. Your subject line communicates your email’s value to the recipient and encourages them to read further and, potentially, to engage with your brand on a deeper level by responding to your call to action (CTA). A poor subject line is more than just bad: It can contribute to your email being marked as spam, dinging your reputation with your customer and search engines. In fact, 69% of email recipients report email as spam based solely on the subject line. Even if your subscribers don’t report an email as spam, people typically look to the subject…
Welcome emails are a simple, easy, and effective way to give each new subscriber to your email list a warm, personal welcome. Here are some amazing welcome email examples to inspire your own. You never get a second chance to make a first impression. That’s true of just about anything, but it’s particularly true in the world of email marketing. In a time when people are being bombarded with more marketing messages than ever, it’s important that your brand stands out. Otherwise, you risk becoming completely forgettable. Welcome emails are a great opportunity for a first impression. However, just the act of sending one isn’t going to guarantee anything. Most marketers are using marketing automation like welcome email campaigns nowadays, so if you want to stand out, the key is to be memorable. We’ve hashed out the what and how of welcome emails before, but in this post, we’ll go over…
Email campaign reporting can be a pain, but it’s pivotal to your email marketing success. Here’s why it’s so important, and how to get it right. Email marketing continues to be one of the most cost-effective and powerful online marketing tools for communicating directly with prospects and existing customers. According to a study by the Data & Marketing Association, the value of email marketing continues to rise: ROI from email marketing is roughly $57 for every dollar spent; an increase of $13 dollars since the previous study. The Lifetime Value (LTV) of each individual in an email marketing database has risen by 33% year over year. Email marketing has an impact on important business development drivers. The primary objectives of email campaigns are sales (62%), engagement (50%), brand awareness (47%), and building loyalty (45%). To get to this level of ROI, email marketers need to pay attention to how their…
Every email marketer has a story about a send that went wrong. So, we asked around and found some good (or terrifying) ones to share. When you work in email, sending a mistake is a matter of when, not if. Ask anyone who’s worked in email for a while, and I guarantee they’ll have a story to tell you about an email send that went wrong. Some, like a small typo, are innocent enough. But others, like sending to the wrong list, are a completely different story. Luckily, email technology has come a long way, and there are helpful resources and features that take the nerves out of pressing send. But this wasn’t always the case, and seasoned marketers have the scars to prove it. We asked around to gather some of the best email marketing horror stories out there, and here’s what we got. One letter makes a major…
Stale, boring email newsletters are all too common nowadays, and for a lot of the same reasons. Here are some of the most common email newsletter mistakes that marketers make. For as long as brands have been using email to market to their audience, they’ve been using newsletters as a means of updating customers on their products, educating their audience, one of the other countless goals they might have. Newsletters are so common these days, you might even say that they’re getting a bit…boring? This may sound blasphemous coming from someone working at an email marketing software company, but the truth is that there are a lot of bland, boring newsletters out there. But how do you know if that’s you? How do you know if your newsletter is one of the ones getting deleted instead of getting read? And more importantly, how do you fix it? Let’s take a…
Survey emails are a high-value piece of communication that every business has the ability to send. Let’s cover how to create one, and look at some great survey email examples. We get it — you need to know what’s going on with your customers, without sounding overly intrusive. That’s why we recommend using survey emails to keep your finger on the pulse. And when done well, it can be a win for both sides. Let’s unpack exactly what survey emails are, and just why they’re so important for your business. What exactly is a survey email, anyway? The global email marketing economy was valued at 8.49 billion in 2021. Email marketing remains the bedrock strategy for almost every brand and vertical. Survey emails are non-negotiable for any business that wants to improve its connection with clients. Customer survey emails are questionnaire forms sent via email. Companies send them to their…
A quick roundup of Mailchimp alternatives for those who are looking for an ESP, or looking to make a switch. When it comes to growing your business, there’s perhaps no medium more important than email. With an ROI that can reach $44 for every $1 spent, email is an incredibly effective medium when it comes to customer acquisition. But, starting and growing a business is a lot of work, and often, email marketing can be buried at the bottom of a too-full plate. And priority #1 for an email service provider (ESP) is something powerful, but easy to get started with. Mailchimp can be a great option for some businesses. With a suite of online marketing tools, they can be a great one-stop-shop for businesses, it can also be overwhelming. And marketers who need a powerful, but easy-to-use email marketing tool may find that getting started with Mailchimp is a…