best practices
Read how to increase your Click to Open Rate (CTOR) in your email marketing campaigns–a useful email metric that indicates message relevancy. The post What Is Click to Open Rate (CTOR) In Email Marketing? appeared first on SendGrid.
What are the ins and outs of a DMARC policy? Does every company need a DMARC policy? Learn the answers from a DMARC expert at Valimail. The post Ask the Expert: Marcel Vinson, Sales Director, Valimail appeared first on SendGrid.
Learn everything you need to know to create and launch a social media content marketing strategy that works. The post How to Create a Social Media Content Marketing Strategy (That Works) appeared first on SendGrid.
Afonso Salgado, writing for SAP Emarsys, explains exactly what you’ll need to keep in mind when planning a move from one email service provider or email marketing platform to another. It’s a great high level overview of all of the relevant migration steps. It might be worth bookmarking this if you plan to change platforms soon, even if you’re not moving everything over to Emarsys.Click through to read: How to Plan a Smooth Migration Between ESPs.
Wondering how to keep your emails from going to spam? Here are our top tips to keep your emails out of the spam folder and into the inbox. The post 10 Tips to Stop Your Emails From Going to Spam appeared first on SendGrid.
A few weeks ago, a particular consulting discussion with a potential client ended up not working out — cold leads and purchased lists, which is not really something a deliverability consultant can help with, without a complete 180-degree turn around in practices. Not everybody’s willing to do that.”You can bring a horse to water, but you cannot make him drink,” as the old saying goes. I can only help when my advice is desired and the other person is interested in accepting that advice. And I can’t force it; my advice goes only where it is welcome and wanted.So, life goes on and we move on to the next one. Oh, well. I understand where people are coming from, and that they sometimes face challenges that I don’t face. I hope they’ll eventually come around and want to work within a best practices framework, but for me to try to
SPF flattening is functionality meant to help deal with overly chunky SPF records that contain too many references to too many different service providers or IP addresses.SPF flattening came about to be a solution a very specific problem: That a lot of senders utilize multiple service providers, utilizing business email platforms like Outlook 365 or Google Workspace, CRM tools like Salesforce, ESP tools like Mailchimp, and more. Each of these comes with guidance to add a specific “include” to an SPF authentication record, and if you add enough of these different “includes” from a multitude of providers, you end up with complex DNS records that take far too many DNS lookups to fully process, beyond what is allowed in the SPF specification. Dmarcian indicates that their “SPF Surveyor” was the first tool to help address this problem by reading your existing SPF record, and providing a new, smaller, “flattened” SPF record
Mailbox providers monitor channels for email traffic to decide what is a reputable source of wanted mail, and what to filter out. If your business does not send enough email volume to successfully establish a sending pattern for mailbox providers to assess, then it’s best to send your email on a shared IP infrastructure with […] The post Maximize Deliverability Control with Shared IP Address Pool Improvements appeared first on SendGrid.
Virtual events can be as engaging and lucrative as in-person events. Learn how to turn online experiences into leads with Twilio SendGrid. The post Tips for Hosting a Successful, Engaging Virtual Event appeared first on SendGrid.
Learn how to create a content marketing strategy in 2023 and the step-by-step processes for developing your content plan (plus a checklist). The post How to Create a Content Marketing Strategy in 11 Steps (2023) appeared first on SendGrid.