best practices
Gmail has announced a new incentive for senders to adopt BIMI with a blue checkmark. Get the details and learn why this is a good thing for senders. The post Gmail Provides a New Incentive to Adopt BIMI appeared first on SendGrid.
Email writing is a skill—not an inherent talent. Learning to write outstanding emails takes time, practice, and a little know-how. The post How to Write an Email in 2023 (14+ Best Practices) appeared first on SendGrid.
Hey, are you a Cordial customer, wondering how all this deliverability stuff works, how to monitor and maximize deliverability, and how to implement best practices like subscriber lifecycle management to help maximize your chances of inbox success? Then this is the webinar for you! Even though the theme is … clowns. I have concerns about the clowns, but the deliverability guidance will be solid, and Steven Lunniss and I will make time for your questions. It’s on Wednesday, May 24th at 9am US central time, and you can register here. Hope to see you there!
Return-path is a hidden email header that indicates where and how bounced emails will be processed and is used for collecting and processing bounced messages. The post What Is Return-Path Header (And Why It Matters) appeared first on SendGrid.
Well, it’s time to jump on that bandwagon. Just for fun, I decided to ask ChatGPT: What do I do when my email goes to the spam folder? And its response (see below) is not bad. High level guidance, not too detailed. Lacks a little nuance, but it’s not misleading or inaccurate it any major way. Kinda neat. I’ve still got my concerns over AI-driven authoring, relating to sourcing, copyright, and accuracy, but it was a fun toy to play with today.Q: What do I do when my email goes to the spam folder?A: When your email consistently goes to the spam folder, there are several steps you can take to improve its deliverability and increase the chances of it reaching the recipient’s inbox:Check your email content: Make sure your email doesn’t include any spam-like elements. Avoid using excessive capitalization, multiple exclamation marks, misleading subject lines, or suspicious attachments. Craft your
Email and SMS are both effective channels for businesses to reach customers. Take our quiz to test your knowledge on when to use email and when to use SMS. The post Email vs. SMS: How to Choose the Right Channel (2023) appeared first on SendGrid.
There is an ever increasing amount of spam I am getting from various companies asking for links here on WttW. The Answer is No. We do not have paid links. We do not have sponsored posts. Any links on the site are done at our whim and because we have something to say about your company. The only place we offer links is on the ESPs and Purchased Lists post. And, I gotta tell you, if you buy my address and then send me spam asking to be added the answer will be No because it’s clear you don’t have a policy that meets the criteria for addition. And, yes, folks have done this. We do not work with spammers, and we certainly don’t promote their services, not publicly and not to our clients.
Email problems? Improve your email deliverability in 8 easy steps to make sure your emails stay out of the spam folder and into the inboxes. The post 8+ Best Practices to Improve Your Email Deliverability appeared first on SendGrid.
Has your legal team ever told you to send a one time legal notification email to all 25 million customers? Even to the ones who haven’t logged in any time in the past 13 years? Yeah, it happens. It was something I helped guide clients on regularly back when I was leading the deliverability team for a major email service provider.The tricky thing with this type of communication is that while your legal team says it must be sent, the ISPs do not see it the same way. The things that can impede deliverability success are not excused simply because the email message is perceived as required by the legal team. Mandated notices, especially to addresses that haven’t engaged in years, aren’t really wanted emails, and a lot of email spam filters are focused on trying to filter out unwanted mail.It’s important that the legal team understand this. Email is
Great virtual events aren’t just for clients and customers. Learn how to take your internal teamwork to the next level with engaging virtual team events. The post Virtual Events for Teams appeared first on SendGrid.