Top Deliverability’s Blog
Spam Resource: A random rant about best practices and bringing the horse to water
- April 13, 2023
- Posted by: Top Deliverability
- Category: Industry News Spam Resource
Al Iverson just shared a engaging article on Spam Resource:
A few weeks ago, a particular consulting discussion with a potential client ended up not working out — cold leads and purchased lists, which is not really something a deliverability consultant can help with, without a complete 180-degree turn around in practices. Not everybody’s willing to do that.”You can bring a horse to water, but you cannot make him drink,” as the old saying goes. I can only help when my advice is desired and the other person is interested in accepting that advice. And I can’t force it; my advice goes only where it is welcome and wanted.So, life goes on and we move on to the next one. Oh, well. I understand where people are coming from, and that they sometimes face challenges that I don’t face. I hope they’ll eventually come around and want to work within a best practices framework, but for me to try to
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