Sendinblue
Holiday email marketing offers businesses the opportunity to significantly boost their sales. This article shares some key tips and ideas to get ahead of your competition this holiday season. It’s no secret that the holiday shopping season is huge for both ecommerce and brick-and-mortar stores. For many retailers, 20-30% of their annual sales are generated during the holiday season (according to the National Retail Federation). Email is a popular choice of channel for holiday marketing campaigns thanks to its strong ROI. And with so much riding on a single shopping season, it’s more important than ever to think strategically about how your holiday email campaigns can stand out in the sea of holiday messaging. Thankfully, you’ve got friends on the inside! Here are five tactics that you can incorporate into your holiday email marketing strategy to maximize success. Looking for an email marketing service to better manage your holiday emails?…
Ecommerce content marketing is popular among online brands and your competitors are probably already doing it. It’s a great addition to your ecommerce marketing and helps with new customer acquisition. An ecommerce content marketing strategy is a long-term commitment, but it improves brand image and organic traffic, and will eventually help conversion rates soar. We’ve selected some of the best content marketing examples from ecommerce stores to get you in a creative mood. Many of them offer niche products so you’ll see how ecommerce sites selling any product can use content marketing. And we’ll share tips for building your own content marketing strategy. What is Ecommerce Content Marketing? Ecommerce content marketing is part of digital marketing. Before we get into ecommerce content marketing examples, let’s first talk about how ecommerce companies benefit from it. Effective content attracts traffic to your online store for free. What’s more, it’s qualified traffic, meaning…
Email marketing is front and center to the growth of any business today. As it stands, over 4 billion people use email globally, making email the marketing channel with the most extensive reach. And with COVID-19 still a factor in our daily lives, consumers are using their emails more than ever. This trend explains why over 60% of consumers still prefer email communication to connect with their favorite brands. But these emails can only lead to conversion if they reach the target consumers. If the email fails to deliver or ends up in the spam folder often, your return on investment will decrease significantly. And this is where email deliverability comes in: you need a fool-proof authentication strategy to ensure your emails reach your consumers every time. Read on to discover what email authentication is and how your business can benefit from it. But first, a quick reminder about email…
Halloween is just around the corner. Is your email marketing strategy ready to make the most of the biggest Halloween yet? To help you out, we’ve compiled a list of 100 halloween email subject lines to treat (not trick!) your audience. This spooky holiday is always a big one for shoppers. Still, Halloween 2021 is expected to be record-breaking in terms of spending and the number of people celebrating. The National Retail Federation found that 82% of households with kids plan to celebrate Halloween this year. For the first time, per person spending for the holiday is expected to surpass $100. In fact, they estimate that Americans will spend around $10.1 billion on Halloween 2021. To get ready for this year’s spooktacular holiday, your email marketing will need to be on point. Below, you’ll find 100 halloween email subject lines divided into four categories: Attention grabbing subject linesSubject lines…
Email newsletters are by no means a new kind of marketing. That said, it can be easy to overlook them as an effective business tool. Did you know that 62% of consumers ranked email as their preferred communication channel with small businesses? To help your business make the most of this powerful marketing tool, take a look at these 7 newsletter best practices: Choose the right newsletter softwareWrite attention-grabbing newsletter subject linesMake sure your newsletter is mobile friendlySegment your newsletter contact listsAdd images to your newsletterOffer your customers something uniqueUse newsletters as a stepping stone to your website But first, let’s explain what a newsletter is and who should use one. What is a Newsletter? Newsletters are a multipurpose marketing tool. They help businesses promote products and sales. They also help create natural touch points with clients. Email newsletters are so effective because they give businesses direct access to their…
Win-back emails are a part of a healthy ecommerce marketing strategy. If all your contacts engage with your emails regularly and buy religiously, kudos to you! But most ecommerce businesses are not so lucky. To save contacts from completely disengaging with a brand, we use winback emails. Let’s explore the best practices when setting up a re-engagement campaign. What is a Winback Email? A win-back email, as the name suggests, is an ecommerce email or series of emails sent to inactive (idle) customers. In ecommerce, inactive usually means people who haven’t purchased anything long enough to be considered very likely to churn for good. The goal of the winback email is to activate those customers, to bring them back to your ecommerce store, and persuade them to place another order. Why send a winback email? Those customers have already bought from you in the past. It’s a waste to just…
With the holiday season on the horizon, you’re probably starting to think about the seasonal emails you’ll send to your subscribers. To help make your life easier, we’ve got great free holiday email templates for you to choose from. The run-up to Christmas includes numerous holiday shopping days that your business can capitalize on — and when it comes to sending marketing emails around these events your holiday email design can make all the difference. But, no need to panic! To save you time and effort we’ve created a range of free email templates to help your business tap into the festive spirit. Holiday Email Templates for Your Year-end Campaigns Sendinblue has created festive templates that are beautifully themed for Thanksgiving, Black Friday, Cyber Monday, Christmas, and New Year’s. These responsive holiday newsletter templates enable you to build the perfect campaign in minutes, with different designs to fit the aim…
Sure, it might be the best known email marketing software, but what if we told you that switching to a Mailchimp alternative could save you hundreds (even thousands) of dollars per year? Well, we expect you’d be curious to learn more. That’s why we’ve put together this post: to help you pay less for email. And spoiler alert, it’s totally possible to find a cheaper alternative to Mailchimp with all the same functionality. Taking the cheapest monthly plan available, we’ve compared 10 Mailchimp competitors on how much it costs to send email newsletters to a given number of contacts. We’ll look at features in the second half of the post but this comparison is mainly focused on monthly email sending costs. So, want to know which Mailchimp alternatives will generate the most savings on email? Read on to find out!Prices listed are for monthly plans only What are the Best…
Looking for Giving Tuesday email examples? Welcome aboard. Now before you think you can robotically copy their formula, let’s set the record straight—persuading people to donate is tricky. Several cognitive biases and underlying motivations influence decision-making. To know exactly which bias to activate can be daunting. Though since you’re here, consider this problem solved. In this blog post, we’ll analyze some stand-out Giving Tuesday email examples and the psychology behind why they convert. But first… What is Giving Tuesday? Giving Tuesday is celebrated on the Tuesday after Black Friday and Cyber Monday (BFCM). People donate to or volunteer for causes and charities closest to their hearts. This now-contagious generosity movement started in 2012 and has since then picked up momentum. In 2020, the Giving Tuesday organization reported a 25% increase in online donations compared to 2019. And it’s expected that this year around $605 million will be raised. So hop…
When you come to plan your holiday campaigns, chances are you’ll be on the hunt for an email subject line that’s both attention-grabbing and festive. Sendinblue to the rescue! We’ve got 50 examples to inspire your own Christmas slogans, along with tips for writing holiday email subject lines your subscribers won’t be able to resist. Holiday season is on the horizon! It’s the busiest time of the year for many a marketer and the inbox competition is going to be fierce. If you want people to open your emails, everything depends on your subject line. In a perfect digital marketing world, amazing Christmas email subject lines dance off your keyboard like sugarplum fairies. But the reality is that you probably have a million and one things on your end-of-year to-do list. Once you’ve established a holiday email marketing strategy and designed your holiday email templates, you’re probably running short on…