Sendingblue: 10 Giving Tuesday Email Examples That’ll Make Your Donation Drive a Success

Sendingblue just posted a brilliant story:

Looking for Giving Tuesday email examples? Welcome aboard. Now before you think you can robotically copy their formula, let’s set the record straight—persuading people to donate is tricky.  Several cognitive biases and underlying motivations influence decision-making. To know exactly which bias to activate can be daunting. Though since you’re here, consider this problem solved. In this blog post, we’ll analyze some stand-out Giving Tuesday email examples and the psychology behind why they convert. But first… What is Giving Tuesday? Giving Tuesday is celebrated on the Tuesday after Black Friday and Cyber Monday (BFCM). People donate to or volunteer for causes and charities closest to their hearts. This now-contagious generosity movement started in 2012 and has since then picked up momentum. In 2020, the Giving Tuesday organization reported a 25% increase in online donations compared to 2019. And it’s expected that this year around $605 million will be raised. So hop…

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