Sendingblue: 7 Newsletter Best Practices to Boost Audience Engagement

Sendingblue just issued a new interesting write-up:

Email newsletters are by no means a new kind of marketing. That said, it can be easy to overlook them as an effective business tool. Did you know that 62% of consumers ranked email as their preferred communication channel with small businesses? To help your business make the most of this powerful marketing tool, take a look at these 7 newsletter best practices: Choose the right newsletter softwareWrite attention-grabbing newsletter subject linesMake sure your newsletter is mobile friendlySegment your newsletter contact listsAdd images to your newsletterOffer your customers something uniqueUse newsletters as a stepping stone to your website But first, let’s explain what a newsletter is and who should use one. What is a Newsletter? Newsletters are a multipurpose marketing tool. They help businesses promote products and sales. They also help create natural touch points with clients. Email newsletters are so effective because they give businesses direct access to their…

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