Sendingblue: Winback Email Tactics for Ecommerce Success

Sendingblue just posted a new brilliant blog:

Win-back emails are a part of a healthy ecommerce marketing strategy. If all your contacts engage with your emails regularly and buy religiously, kudos to you! But most ecommerce businesses are not so lucky.  To save contacts from completely disengaging with a brand, we use winback emails. Let’s explore the best practices when setting up a re-engagement campaign. What is a Winback Email? A win-back email, as the name suggests, is an ecommerce email or series of emails sent to inactive (idle) customers. In ecommerce, inactive usually means people who haven’t purchased anything long enough to be considered very likely to churn for good.  The goal of the winback email is to activate those customers, to bring them back to your ecommerce store, and persuade them to place another order.  Why send a winback email? Those customers have already bought from you in the past. It’s a waste to just…

Read more here: Winback Email Tactics for Ecommerce Success