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Green Monday is the last day before Christmas to bag all-important online sales. But more than that, it’s a chance to win your customers’ loyalty long-term by helping them out during a busy and expensive time of year. The challenge is standing out in a season full of sales and special events. Read on to discover how to get your online store ready for Green Monday success. Offer holiday deals and discountsStay profit-smartOffer free shippingSet a start timeBuild anticipation on emailCreate a buzz on social mediaGet great graphicsCreate user-generated contentUse personalizationCreate a gift guideGet your tech in orderGive back What is Green Monday? You’ve heard of Black Friday deals and Cyber Monday sales, but you might not be so familiar with Green Monday. Green Monday falls on the second Monday of December. The name was coined by eBay back in 2007. It describes the spike in sales figures they experience…
Small Business Saturday is a golden opportunity for small businesses to lay the groundwork for year-round success. You can boost sales, raise awareness of your brand, and strengthen ties with your local community. But with so many small businesses competing for attention, it’s easy to get lost in the noise. Check out our Small Business Saturday ideas and make sure your brand stands out from the crowd: Register your businessOffer deals and discountsLink up with other businessesGet customers back in storeHost an event Send email campaignsUse social mediaGet great graphicsCreate user-generated contentTell a storyGive back When is Small Business Saturday? Small Business Saturday is a shopping holiday held on the Saturday after Thanksgiving. It was created 10 years ago by American Express to help small businesses promote themselves. It’s since become a popular annual event. 70% of Americans surveyed are aware of the occasion. In 2019, consumers spent $19.6 billion on…
The global pandemic has given an unprecedented push to ecommerce and many businesses have been forced to go digital. Maybe you too are new to selling online and asking yourself if you should be doing ecommerce marketing. Between choosing an ecommerce platform, building your ecommerce website, and trying to keep sales coming, it can be hard to take on one more strategic task. But that’s where ecommerce marketing comes in. This guide will introduce you to the concept, along with the best strategies to turn your business into a successful ecommerce. You’ll find answers to: What is ecommerce marketing?What different types of ecommerce marketing are there?What are the best ecommerce marketing strategies to use?How to get started with your ecommerce marketing plan But first, do you run an ecommerce store? What is an example of ecommerce? Ecommerce is a business that sells products through a website. It’s synonymous with an…
Good marketers have one thing common with the Stone Age people—an acute awareness of emotions playing a huge role in the survival of the fittest game. How so? Well, trusting their gut feelings, our hunter-gatherer ancestors were able to put food on their tables. In a similar vein, marketers who dish out emotional holiday marketing campaigns can cut through the clutter and push ahead of their competitors. Which brings us to the question: Why an emotional connection with consumers is necessary. For starters, if you tug at their heartstrings, they cease to be price-sensitive and become 2 times as valuable as highly satisfied customers. Such individuals are also 8.4 times more likely to trust the brand and 7.1 times more likely to follow your recommendations and purchase more. Again, even if some don’t purchase at all, they still play an important role in helping emotion-laden campaigns go viral. With this…
Email marketing doesn’t have to be an expensive activity. In fact, it can be one of the most affordable ways to connect with your audience and generate more sales. There are plenty of cheap email marketing services out there to choose from, it’s just a case of finding the right fit for you. To help you out, we’ve compiled a list of the best and the cheapest options available. Email ProviderFree plan?Cheapest paid plan No. of subscribersSendinblue Yes$25 p/mUnlimitedMailchimpYes$9.99 p/m500Constant ContactNo$20 p/m500ConvertKitYes$29 p/m1000Cake MailFree trial$8 p/m500MailerLiteYes$10 p/m 1000GetResponseNo$15 p/m1000SendGridYes$14.95 p/m7000AweberYes$19 p/m500MoosendYes$8 p/m1500OmnisendYes$16 p/m500SendPulseYes$9.85 p/m2500MailjetYes$9.65 p/mUnlimitedEmail OctopusYes$20 p/m5000BenchmarkYes$11.99 p/m500SenderYes$10 p/m5000RedCappiYes$10 p/m500MailGetYes$29 p/m5000 The best cheap email marketing services to save you money 1. Sendinblue Sendinblue is the email marketing toolkit you need to create powerful campaigns quickly and easily. The selection of features available means you can mix and match them to suit your needs. Choose effective automations, advanced segmentation, and A/B testing…
Email marketing is a powerful strategy. Unlike other marketing activities, it allows you to land directly in the inboxes of your leads and customers and build a direct one-to-one connection with them. The influx of tools and software today allows marketers to get really creative and provide a truly enjoyable experience for customers without things getting too complicated. And it’s worth it – the ROI on a well thought-out email marketing strategy is high. In fact, it reaps a higher ROI than any other marketing method, with a median of 122%. But, to get good results, you have to create a strategy that consistently converts. This means putting a series of email marketing tactics into place throughout the sales funnel so you can tweak, measure, improve, and continue to provide a great experience for subscribers. It’s not enough to write up a couple of emails and send them sporadically throughout…
It’s coming up to that time of year again: start rounding up Christmas newsletter ideas to finish off the year strong! Rather than sending out the same old Christmas email to your subscribers, this year why not get your creative juices flowing with the help of these awesome Christmas newsletter examples. Soon enough winter will be here and once again we’ll be putting up the Christmas decorations and blasting out our favorite festive tunes. But wait, not so fast! Before you start hittin’ that eggnog too hard, you might want to get your email newsletter strategy in order so you can take time to enjoy the festivities. Whether you’re sending a seasonal greeting to your subscribers in order to nurture the relationship or trying to tap into that holiday spending splurge, sending a Christmas newsletter can bring a host of benefits. To get your December emails ready to send out,…
Guest post by Screen Media Group (Sendinblue Expert Partner) Screen Media Group is a full service digital marketing agency based in Miami, Florida. SMG’s main focus is to provide digital marketing solutions (ecommerce, inbound marketing, media buying) using the best tools, but also implementing tried and tested strategies to boost the performance, visibility and credibility of all kinds of businesses. Sendinblue has been an awesome addition to our toolbox in recent months, as it has allowed us to come up with creative and practical workarounds to meet our clients’ needs. Any agency looking for a quick, responsive and intuitive suite for automation, email design and some level of CRM should try using Sendinblue and become a partner, as we did. Data is the most valuable asset a company can have. As a marketing agency, Screen Media Group knows the effect data can have over people, products and a brand’s success…
Each time the end of the year approaches, marketers face that age-old challenge — how can I make this year’s holiday marketing better than the last? To help out, we’ve made this holiday marketing guide. Follow along for everything you need to know to create your holiday marketing campaign, as well as tips for ensuring its success. Online shopping continues to grow rapidly around the world. In the US, ecommerce sales are expected to reach $908.73 billion in 2021. To make the most of this surge as an ecommerce business, you’ll need to ensure you have a solid plan in place for your holiday marketing that harnesses the potential offered by digital channels. But, with so many elements to consider in your holiday marketing, this is no easy task. So we’ve put together all the information you need to create a holiday campaign that delivers results. How to Create a…
Designing memorable newsletters can be draining when you lack inspiration. At the same time, you can’t risk sending dull Cyber Monday emails that don’t stand a chance at getting opened. Come holiday season, your subscribers’ inboxes will be flooded with 100s of emails, each competing for their attention. Your challenge: design a campaign that stands out from the rest. To fuel your creativity, we’ve put together six emails you can use as inspiration to impress your audience. But before you get the goods, here’s a checklist to make sure you set yourself up for the best Cyber Monday campaign possible. A Winning Checklist for Black Friday Cyber Monday Campaigns & Beyond This list is a combination of email deliverability best practices and Cyber Monday hot tips. Make sure to implement them into your holiday email marketing strategy for the best possible results! Activate your list if you haven’t contacted them…