Mapp
The post Retail Technology: Vivienne Westwood adds data platform appeared first on Mapp Cloud.
London, 22 June 2021 – Mapp, the international provider of insight-led customer experiences, has announced it has been appointed by global fashion brand Vivienne Westwood to provide the company’s Customer Data Platform (CDP). This platform will drive its digital communication strategy forward while delivering personalized and targeted customer communications. Vivienne Westwood, one of the last independent global fashion brands, is about more than producing clothes and accessories. With a forty-year heritage, the company is as renowned for raising awareness of environmental and human rights issues as it is for its imaginative designs. The company now has stores in 63 locations around the world including a strong presence in the UK, 19 stores in South Korea and a further 12 in both China and Hong Kong. Constantly engaged customers Vivienne Westwood is a forward thinking, customer first business and as a result has gone to great lengths to ensure it has…
What is Customer Engagement? Although it is also relevant to physical stores and trade, the term “customer engagement” only really emerged with the rise of eCommerce. Now customer engagement has become a buzzword. So, let’s get down to basics… What does the phrase “customer engagement” really mean? Here’s a definition we can work with as a starting point: Customer engagement describes all interactions between a brand and an individual. Customer engagement refers to maximizing the engagement a customer has with a brand. A business will offer a form of engagement and the customer can select where, how, and when to interact with it. This is the significant difference with other forms of marketing: The consumer is actively choosing the time, place, and channel for the conversation. The goal is to create meaningful interactions between brand and customer. And it is the company’s job to interact in a meaningful, hyper-personalized manner. Customer engagement marketing should always be a…
London/Berlin, 15 June 2021 – Heise Medien is one of the leading publisher for IT and Tech news in German language. The media company has been relying paid digital content offers for some time. The publisher has now designed and implemented a customer audience management system for heise online, the leading online portal for tech news in Germany, together with Mapp and Dymatrix Consulting Group. In a matter of months, they were able to develop an innovative infrastructure based on the technical framework provided by Mapp that can be used to segment users and personalize marketing activities with the aim of strengthening reader loyalty. At the beginning of 2019, heise online launched heise+, a flat rate online magazine subscription providing coverage of IT and technology news, including exclusive content. Since then, their content and technology have been expanded regularly. An interdisciplinary team from Heise Medien set up the customer audience…
Apple has announced the latest changes to iOS 15, which will block open tracking in the email. This will come as a shock to many email marketers. And while it may not be the most popular opinion, but I am actually excited! “In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. The new feature helps users prevent senders from knowing when they open an email and masks their IP address so it can’t be linked to other online activity or used to determine their location.” – Apple Press Release June 7 How will this affect you? Your Email Open Rate reporting will be less accurate. Globally, the Apple Mail app represents around 11% of email users. You should still do an analysis on your customer population, but you can assume that 11% of email opens…
The post Digiday: How marketers are putting customer insights at the heart of their CX strategy appeared first on Mapp Cloud.
The retail and eCommerce landscape is rich, diverse, and constantly evolving, fueled by a continuous supply of digital optimization tools in a challenging digital transformation environment. In 2019, a total value of $3.4trillion sales was carried out in the global online marketplace and by this year, online retail sales are set to reach $4.8 trillion. According to Business Insider, in the US alone eCommerce represents almost 10% of retail sales — a figure that is growing by nearly 15% each year. Despite the steady rise in eCommerce adoption, 86% of total retail sales is still taking place in physical stores. Yet, most consumers’ online identities remain disconnected. According to the latest report from Westfield, 56% of shoppers are frustrated by inconsistent and inaccurate online recommendations. 74% of shoppers will try a new brand on impulse in-store and they’re more than twice as likely to impulse shop in-store then online. As…
Wednesday June 30, 10-10.45am (BST) The death of the third-party cookie is imminent, and despite the game changing, many advertisers still don’t have a plan for how they are going to tackle this. Plus, with brands set to lose out on substantial revenue, it’s time to really start understanding what a cookie-less world will look like in order to combat this, think outside the box when it comes to data and find revenue in other ways. It’s time to start planning now! Come along to this educational session with Mapp and Odicci where we will cover: What the death of third-party cookies means Some practical and actionable solutions to replace third-party cookies What is zero-party data and how to use this to gather audience insights Some online as well as offline examples of some brands who are smashing the above Featuring: Ricardas Montvila, VP Global Strategy at Mapp Jacques Prothon, Founder & CEO at Odicci The event is a quickfire interactive session including gamification (courtesy of Odicci!) and a prize…
San Diego, 2 June 2021 – Mapp, the international provider of insight-based customer experiences, will host two free webinars featuring consultants from Forrester on 10 June 2021. For the German market, the webinar will take place at 11:00 AM with guest speaker Principal Consultant Lorenzo Introna from Forrester and Senior Account Executive Sascha Biermann from Mapp. For the Italian market, the webinar will take place at 17:00 PM with guest speaker Senior Consultant Edoardo Zavarella from Forrester and VP Global Sales Maurizio Alberti from Mapp. In December 2020, Mapp commissioned Forrester Consulting to conduct the international study Use Analytics And Insights To Accelerate Your Customer Experience Strategy. More than 200 marketing decision-makers from midmarket and enterprise companies worldwide were surveyed on the collection and analysis of customer insights. The results showed that data-driven customer experience strategies are crucial for success. 89% of all marketers confirm this and rate a holistic…
London, 1 June 2021 – Mapp, the international provider of insight-led customer experiences, has been nominated as a finalist in the Masterclassing Effective Digital Marketing Awards, alongside The Entertainer, within the ‘Most Effective Data & Analytics Campaign’ category. Mapp and The Entertainer have been nominated for this award due to the incredibly successful partnership between both companies. With the help of Mapp, The Entertainer realigned its online strategy and combined customer data from all touchpoints to develop a richer, more holistic view of its customers, and easily actionable insight-led engagement at scale. The new strategy was created to reduce abandonment and churn, acquire more customers, and extract more revenue from the existing customer base. Since implementing Mapp Cloud, The Entertainer and ELC have achieved phenomenal results including: 138% revenue growth throughout 2020 from their email channel alone 430,000+ unique customers converted in the last 3 months 300M+ dynamic personalization impressions…