Mapp: The Cookie Conundrum: What’s the big issue and how brands can adapt (webinar)

Mapp just posted a insightful blog:

Wednesday June 30, 10-10.45am (BST) The death of the third-party cookie is imminent, and despite the game changing, many advertisers still don’t have a plan for how they are going to tackle this. Plus, with brands set to lose out on substantial revenue, it’s time to really start understanding what a cookie-less world will look like in order to combat this, think outside the box when it comes to data and find revenue in other ways. It’s time to start planning now!    Come along to this educational session with Mapp and Odicci where we will cover:  What the death of third-party cookies means  Some practical and actionable solutions to replace third-party cookies  What is zero-party data and how to use this to gather audience insights  Some online as well as offline examples of some brands who are smashing the above    Featuring: Ricardas Montvila, VP Global Strategy at Mapp Jacques Prothon, Founder & CEO at Odicci   The event is a quickfire interactive session including gamification (courtesy of Odicci!) and a prize…

More here: The Cookie Conundrum: What’s the big issue and how brands can adapt (webinar)

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