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Mapp: Webinar: What Makes an Effective Customer Experience?
Mapp just published another engaging write-up:
San Diego, 2 June 2021 – Mapp, the international provider of insight-based customer experiences, will host two free webinars featuring consultants from Forrester on 10 June 2021. For the German market, the webinar will take place at 11:00 AM with guest speaker Principal Consultant Lorenzo Introna from Forrester and Senior Account Executive Sascha Biermann from Mapp. For the Italian market, the webinar will take place at 17:00 PM with guest speaker Senior Consultant Edoardo Zavarella from Forrester and VP Global Sales Maurizio Alberti from Mapp. In December 2020, Mapp commissioned Forrester Consulting to conduct the international study Use Analytics And Insights To Accelerate Your Customer Experience Strategy. More than 200 marketing decision-makers from midmarket and enterprise companies worldwide were surveyed on the collection and analysis of customer insights. The results showed that data-driven customer experience strategies are crucial for success. 89% of all marketers confirm this and rate a holistic…
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