Mapp
Thursday June 10th, 10am (GMT) As a Mapp customer, you are our most valued asset! That’s why we want to help you get the most out of Mapp Cloud. This interactive session will focus on you, and how together with Mapp, we can achieve much more. Join this webinar to hear all about: Proven strategies and potential ROI Uplifts that can be achieved and how A strategic deep-dive into programmes The CSM role – how they can help you to achieve your goals and much more Speakers: Patrick Guidi, UK Sales Director Joshua Beale, Principal Account Director Nick Morgan, Director of Customer Success Sign-up below! The post Customer Webinar: How to supercharge your strategy and get the most out of Mapp Cloud appeared first on Mapp Cloud.
The post Figaro Digital: The Challenges of Effective CX appeared first on Mapp Cloud.
As a marketer, you’ve almost certainly had to deal with integrations between different tools within your MarTech stack, some more complex than others. You’ve probably also experienced delays on important projects due to integrations that took too long or were not flexible enough to allow an agile use-case development roadmap. This can be so frustrating. But that’s not all. Next time you embark on a project involving system integrations, you might be afraid of having another bad experience and risk focusing on the wrong thing: placing too much importance on integrating data, when your goal is to devise marketing strategies that the tools themselves should solve. What options do you have to tackle this dilemma? In this blog post we’ll answer this question, starting from the assumption that a customer engagement tool should: Be easy to use, marketer-oriented, and not require specific technical skills Not be distracting; the marketer should…
May 25th, 2021 Exclusive invitation-only network conference aimed at decision-makers within marketing, IT, BA, business development, data analysis and information management from Denmark’s largest companies. Mapp will be presenting alongside our partner Ambition. Registration and further info: Please click here to register for this event The post Analytical Marketer – Denmark appeared first on Mapp Cloud.
April 28th, 2021 – 10am BST Personalisation of the customer journey is always a challenge, but doing this at scale is a mega challenge! The Entertainer, the fastest-growing family-owned high street toy retailer in the UK, has been a leader in its space since 1981, with over 300 franchise stores internationally. Join this session where Scott Humphrey (Digital Trading Manager, The Entertainer & ELC) will talk through their inspiring eCommerce journey over the past 12 months and how they turbo-charged their online engagement strategy. Scott will reveal some of their ingredients for success and what the future holds for them, post-COVID. Whether you are going through a digital transformation yourself or are interested in hearing about The Entertainer’s journey, this candid webinar will cover just that. During this webinar interview, you’ll learn more about: A few eCommerce tactics that The Entertainer uses to optimise traffic, conversion rates and performance The challenges their…
What if you could put your logo on every email and users could see it before opening the message? BIMI, aka “Brand Indicators for Message Identification”, is making this happen! First of all, what is BIMI? BIMI (Brand Indicators for Message Identification) brings customer logos for authenticated brands to consumers’ inboxes, showcasing the logos next to the email subject line. Other platforms, such as Twitter or Instagram, have long used this type of verification as a trust seal. Now BIMI is applying this to email! BIMI not only helps to establish trust, but also increases brand visibility. While Verizon Media (with their brands “Yahoo” and “AOL”) already introduced BIMI logos more than a year ago, Gmail is currently BETA testing. Opening it up to the public is expected this summer, but there’s no official statement nor starting date. As opposed to Verizon, Gmail demands a “Verified Mark Certificate” (a so-called “VMC”)…
London, April 20, 2021 – Venue Manager, a leading tech provider within the Danish events industry, has selected Mapp, the international provider of insight-led customer engagement, to be its dedicated CDP partner to enhance its offering to clients within the UK and Nordics. The synergy of both platforms working together means that Venue Manager can now complete the omnichannel journey for its customers with the addition of automating digital touch points, such as personalised in-app, push messaging as well as email and SMS being driven from the 1st party data insights they already have. Mapp and Venue Manager are also already celebrating their first joint client, Fårup Sommerland, one of Denmark’s largest theme parks. Fårup Sommerland was already using Venue Manager’s platform for all its ticketing needs including discount options. They have also assisted with ticketing solutions to meet the enhanced criteria and restrictions on venue numbers during COVID-19. Fårup…
Customer experience is on everyone’s minds, but how advanced is the implementation process for companies in 2021? Given the eCommerce industry growth of 46% in 2020 due to the pandemic, there is a higher degree of receptiveness to digital communications and a noticeable push towards digitalization. The competition is tougher than ever, and everyone knows that improving the customer experience (CX) is critical to business. This is why Mapp commissioned Forrester Consulting to conduct a survey among 200+ global decision makerson whether and how customer insights are used for CX improvements. The survey was conducted among midmarket and enterprise companies across all industries, including eCommerce, retail, multichannel retail, B2C, and D2C. The Main Challenge: A Lack of Insights The findings come as a surprise, given the topic of customer experience has been hot for several years. Insights are valued but implementing the findings for automated CX improvements is still in…
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Lack of customer insights is the biggest challenge to a successful customer experience strategy for 54% of marketers surveyed Over half of companies say they are unable to identify customers on their own website Data-driven customer experience strategies are crucial for success San Diego/London, April 14, 2021 – Mapp, the international provider of insight-led customer engagement, today released the results of a study on current customer experience strategies. The findings reveal that, while 89% of respondents think a CX strategy is important or very important to business success, less than half (47%) review and evaluate their CX strategy annually or even less frequently. Nearly the same amount (88%) agree that it is important to understand changing customer needs using customer analytics to improve CX. Yet only half (55%) of CX and marketing decision-makers plan to implement customer analytics in 2021. Customer experience is paramount – but implementation is still lacking…