Mapp: What is customer engagement and how does it influence your business?

Mapp just published a new engaging blog:

What is Customer Engagement? Although it is also relevant to physical stores and trade, the term “customer engagement” only really emerged with the rise of eCommerce. Now customer engagement has become a buzzword. So, let’s get down to basics… What does the phrase “customer engagement” really mean? Here’s a definition we can work with as a starting point: Customer engagement describes all interactions between a brand and an individual.  Customer engagement refers to maximizing the engagement a customer has with a brand. A business will offer a form of engagement and the customer can select where, how, and when to interact with it. This is the significant difference with other forms of marketing: The consumer is actively choosing the time, place, and channel for the conversation. The goal is to create meaningful interactions between brand and customer. And it is the company’s job to interact in a meaningful, hyper-personalized manner. Customer engagement marketing should always be a…

Continued here: What is customer engagement and how does it influence your business?

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