Mapp: Vivienne Westwood Selects Mapp To Deliver Customer Personalization

Mapp just posted a interesting story:

London, 22 June 2021 – Mapp, the international provider of insight-led customer experiences, has announced it has been appointed by global fashion brand Vivienne Westwood to provide the company’s Customer Data Platform (CDP). This platform will drive its digital communication strategy forward while delivering personalized and targeted customer communications. Vivienne Westwood, one of the last independent global fashion brands, is about more than producing clothes and accessories. With a forty-year heritage, the company is as renowned for raising awareness of environmental and human rights issues as it is for its imaginative designs. The company now has stores in 63 locations around the world including a strong presence in the UK, 19 stores in South Korea and a further 12 in both China and Hong Kong. Constantly engaged customers Vivienne Westwood is a forward thinking, customer first business and as a result has gone to great lengths to ensure it has…

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