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HubSpot: How to Create Content for Every Stage of the Buyer’s Journey
HubSpot just issued another interesting story:
No one wakes up in the morning and decides, “I’m going to buy something today.” Instead, they go through a path to purchase that includes research and evaluation before committing to a sales call. That journey is called the buyer’s journey. Because consumers are more informed and empowered than ever, it’s important to deeply understand your buyer persona and their journey so you can create content that helps them along that path while positioning you as an authority in your space. In this post, we’ll cover: The Buyer’s Journey and What It Means in Marketing Why It’s Important to Create Content for Each Stage of the Buyer’s Journey Content Ideas for Each Stage of the Buyer’s Journey Understanding the Buyer’s Journey in Marketing In most cases, with the exception of impulse buys, an individual begins their journey in an “unaware stage.” This individual likely fits the demographics of your ideal
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