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HubSpot: Why You Shouldn’t Ignore the Role of Social Media in Brand Building
HubSpot just released a new insightful article:
90% of people buy from the brands they follow on social media. But the role of social media in brand building is more complex than it used to be. Brand saturation, creator communities, and more have changed the way that people interact with brands on social media. You can’t just build a brand with a great logo, quirky copy, and a pleasing palette. Audiences today are looking for something more. The Role of Social Media in Brand Building To successfully build your brand on social media, you can start with creating a great visual brand. But you can’t stop there. You need to dig deeper into your users and what they’re looking for online. Let’s talk about the big ideas that impact branding on social media. 1. Social media is where subcultures connect. While pretty much everyone you know is online, they’re not there to talk to just anyone. On
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