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HubSpot: How to Build a Robust Direct Marketing Strategy [+ Examples]
HubSpot just shared another interesting blogpost:
Every day, we’re on the receiving end of a direct marketing campaign. We just might not know it. In this article, you’ll learn the benefits of a direct marketing strategy, how it works, and the benefits of leveraging it. The Benefits of Direct Marketing There are several key benefits to implementing a direct marketing strategy: Personalized messaging: With direct marketing, you can send highly personalized messages to your target market, increasing the likelihood that they’ll take action. Increased ROI: Because direct marketing is so targeted and specific, it often has a higher ROI than indirect marketing. Measurable: This approach is also measurable, which allow you to gain valuable insights on what worked, what didn’t, and what to do in the future. How to Create a Direct Marketing Strategy Now that you know the benefits of direct marketing, it’s time to learn how to create a direct marketing strategy. Here are the
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