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Google’s Gmail might be the preeminent mailbox provider. Launched in 2004, Gmail has grown from the “new kid on the block” into one of the biggest hosts of individual email mailboxes in the world. Depending on what data you look at, you might even see Gmail as the #1 mailbox provider, at least here in the US. Gmail’s spam filtering systems incorporate user feedback and engagement. And they know what they’re doing. If you are not sending wanted mail to people who requested that mail and who read that mail at high enough percentages, you’re going to struggle. You won’t reliably get your mail to the inbox. Their systems are too good — their magic spam fighting robots look at metrics very closely — and their view of certain metrics can even change over time! What got you to the inbox in 2019 might not be good enough to get
A lot of beginner questions about email delivery aren’t about broad strategies for success, or technical details about authentication, or concerns about address acquisition. They’re something like: My mail to $ISP is being blocked. How do I contact someone there? Asking a question to your peers about how to deal with a concrete problem you’re having is a great thing to do – you might get immediate help, and hopefully you’ll pick up some technical or industry information and level up some skills along the way. But there are good questions and good ways to ask them, and bad questions and bad ways to ask them. You really want to get the most value out of the answers you get, and you don’t want to waste your peers valuable time. Lets talk about the “My mail is blocked, who do I ask to fix it?” sort of question on an
Have you been running frequent campaigns and noticed that your email metrics have suddenly dropped? Chances are that your emails are being blocked by Gmail or being sent to the spam folder, disabling you from messaging Gmail users. But why is Gmail blocking your mail server if you’ve been following email deliverability best practices and the bulk sender guidelines? How do I Stop Gmail Blocking Emails? Being the world’s biggest email service provider with over 1.8 billion Gmail users can sometimes result in emails being miscategorized as unsolicited mail. However, there are a few reasons why Gmail blocks emails or sends them to the spam folder. Here are a couple of things you can do to ensure your emails make it to your Gmail subscribers. Implement Email AuthenticationReduce Gmail Spam ReportsClean Your Email ListCheck Your DMARC ReportsRequest Removal from Gmail’s Blacklist Include your Server’s IP Address in your Email Authentication…
Help! I’m getting mail from MAILER-DAEMON@(various domains) with subject lines like: Delivery Status Notification (Failure), failure notice, Mail delivery failed: returning message to sender, Message Delivery Failure – Mail Delivery System, **Message you sent was blocked by our bulk email filter**, Recapito fallito, Returned mail: see transcript for details, Undelivered Mail Returned to Sender. These all seem to be bounces back from mail I didn’t send. What is happening and how do I make it stop?