Top Deliverability’s Blog
GlockApps: Effective Email List Building and Management – Introduction
- December 5, 2023
- Posted by: Top Deliverability
- Category: Email Services GlockApps Industry News
GlockApps just issued a new brilliant blogpost:
I. Introduction A. Why Building and Managing an Email List Matters B. Overview of Key Concepts and Strategies C. Addressing Common FAQs According to various studies, every $1 spent on email marketing has an average return of $44. Therefore, email is the best, most cost-effective means of marketing for anyone, especially small businesses. But you only waste your time and money that you spent preparing and sending an email campaign if your email doesn’t reach your subscriber’s Inbox. According to GlockApps reports, very few email marketers achieve the Inbox Placement rate of at least 90%. The average of Inbox Placement performance for the last 30 days is 47%, calculated based on the email activity of all our customers. GlockApps: average deliverability by providers Why does this number matter so much? If you send one million emails, for every 1% you improve your Inbox Placement rate, you get 10,000 more emails
More here: Effective Email List Building and Management – Introduction
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