SPF
Another day, another ESP telling a client to publish a SPF include for the wrong domain. It shouldn’t annoy me, really. It’s mostly harmless and it’s just an extra DNS look up for most companies. Heck, we followed Mailchimp’s advice and added their include to our bare root domain and it’s not really a huge deal for companies with only a couple SaaS providers. Still, it’s an incorrect recommendation and it does cause problems for some senders who are using multiple SaaS providers and Google. Both Steve and I have written different posts about SPF over the years. In fact, the Authenticating with SPF: -all or ~all post is the most visited post on the blog. I’ve even written almost this same post, pointing out that a lot of ESPs have bad recommendations for SPF records. Steve’s written about the technical ins and outs of SPF records in DNS and…
Jennifer Nespola Lantz does it again! Last time it was a deep dive into the topic of IP warming, this time around it is everything you need to know about email authentication technology (and related bits), covering SPF, DKIM, DMARC and BIMI!Click on through for the first in the series (An Introduction to Email Authentication), and you’ll find links right there that can take you to the rest of the posts in the series. Or, if you’re looking to jump directly to a specific article, here you go:Part 1: Why Email Authentication Matters to Your Email ProgramPart 2: Understanding SPF AuthenticationPart 3: Understanding DKIM AuthenticationPart 4: Understanding DMARC AuthenticationPart 5: Understanding BIMI
There are several causes for DMARC failure. To ensure your emails are properly authenticated and your domain is protected from cybercrime such as spoofing, it’s critical to understand what caused DMARC to fail authentication. When it comes to cyber-attacks, 2021 has shown how unprepared businesses all over the world are. Although Google tries its best to block over 100 million spam messages every day, companies have lost millions of dollars in financial losses due to cybercrime. Spam comes in all shapes and sizes, so why are we so concerned about DMARC email authentication? 94% of all malware is downloaded to a computer via email, and the majority of people are not able to distinguish between a well-crafted phishing email and legitimate messages. DMARC, along with SPF and DKIM, helps you monitor who is sending messages from your email domain and protects your customers from phishing, spoofing, and other email scams. As
There are several causes for DMARC failure. To ensure your emails are properly authenticated and your domain is protected from cybercrime such as spoofing, it’s critical to understand what caused DMARC to fail authentication. When it comes to cyber-attacks, 2021 has shown how unprepared businesses all over the world are. Although Google tries its best to block over 100 million spam messages every day, companies have lost millions of dollars in financial losses due to cybercrime. Spam comes in all shapes and sizes, so why are we so concerned about DMARC email authentication? 94% of all malware is downloaded to a computer via email, and the majority of people are not able to distinguish between a well-crafted phishing email and legitimate messages. DMARC, along with SPF and DKIM, helps you monitor who is sending messages from your email domain and protects your customers from phishing, spoofing, and other email scams. As…
Email spoofing and phishing increased by 220% in 2021. With such high numbers, cyber-criminals are taking advantage of opportunities to spoof emails and phish for valuable information and credentials. As a result, the average cost of a data breach in 2021 was $4.24 million! Types of Spoofing There are many ways cybercriminals can attempt to steal your personal information. These are 8 types of spoofing: Email Spoofing When a malicious sender forges email headers to commit email fraud by faking a sender’s email address. Email spoofing turns into a phishing attack when the hacker embeds the spoofed email with malicious links or an attachment that can install malware onto the recipient’s computer. Caller ID Spoofing When a caller attempts to disguise their identity by falsifying the phone number sent to your caller ID screen during phone calls. They use these spam calls to try and trick you into giving away confidential…
The SPF Surveyor is a diagnostic tool that presents a graphical view of SPF records for a specific domain. This view can help you figure out which entries are in use and which ones are no longer needed. The post SPF Surveyor: See your SPF Record Activity appeared first on dmarcian.
SPF Troubleshooting Guide January 21, 2022 Posted by: Nicola Selenu Category: Email Authentication , GUIDES , SPF , No Comments Intro to the SPF Troubleshooting Guide What is SPF The Sender Policy Framework (SPF) is an email-authentication technique which is used to prevent spammers from sending messages on behalf of your domain. With SPF an […]
Email marketing has been a staple in internet marketing. Despite this tough pandemic, marketers have developed new email marketing trends to help businesses continue to generate revenue with their email programs. This article shows you the latest email marketing trends that will assist you in making an impact in your email marketing efforts in 2022. Companies have tried their best to make adjustments during this pandemic. They have had to rethink and restructure everything that comes with running a business, developing an email marketing strategy to connect with their customers, as well as, running successful email campaigns. So, what is the best way to recover from this epidemic and stay ahead of your competition? Digital marketing is the answer! Learn these top marketing trends for 2022 to show you how email marketing can help you attract email clients that will lead your business to success. Read along as we dive…
Hey, Al! I was wondering if you could provide some guidance about SPF record format. Is it better to list the exact IP(s) in the SPF record? How about using the SPF dash (-all), or tilde (~all)? Which way is more common and better for deliverability? SPF aka Sender Policy Framework is a form of email authentication. It’s basically just a DNS record that you configure for your domain, and that DNS record usually just contains a list of the IP addresses of your mail servers (or somebody else’s mail servers that are allowed to send mail on behalf of your domain). Wikipedia’s the place to start if you want to dive into what SPF is in great detail. If you’re reading on past this point, I’m going to assume that you know what an SPF record looks like.When you create an SPF record, the last bit of it ends in…
After the adoption of DMARC, email marketing experts say that it is a must-have protocol for good email deliverability. Firstly, email messages passing DMARC email authentication are more likely to be delivered to the Inbox. Secondly, DMARC allows control of email delivery and protects the domain with a DMARC policy. We didn’t think about DMARC until recently as we were simply sending emails the old-fashioned way. After hearing so much about it, I decided to Google it and came across the DMARC Analytics service from GlockApps and decided to try it as our company used email as the main channel of communication with our clients and subscribers, and email deliverability was our concern. We subscribed to a plan that provided 1 million DMARC messages per month, published a DMARC record with the ‘none’ policy (a monitoring mode) following advice from Andrew at GlockApps chat support, and started waiting for reports.…